Elise Olding

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Entries Tagged as 'efficiency'


Efficiency, Design and Behavior

by Elise Olding  |  November 23, 2010  |  5 Comments

A while back I wrote a blog questioning if processes can change behavior. What about design? Think about the iPhone – a work of art, sheer beauty and joy to those who use it (well except for the phone part!). Take an aircraft as another example. The aisles are just wide enough for the beverage [...]

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