Now that I have your attention…are you considering the inclusion of mobile apps in your business process design? Are you knowledgeable about how apps can be integrated into your design? If not, then it’s time to start. Mobile apps can not only deliver a competitive advantage, but can also be part of a larger cost-reduction effort. Apps can be developed for a fraction of the cost and deliver needed functionality.
A good example is highlighted in Technology Review:
Chris O’Connor, an information technology manager at Genentech, hired an expert on user interface design and created a mobile app to solve the issue of logging sales visits. The app increased the input rate from 20% to 40% and added the ability to easily and quickly address doctor questions, resulting in faster orders from the doctors.
“In the early going, a team of six people spent about one-third of their work time over five months developing the On the Road app, for a total cost of more than $100,000. But as the company has developed more of its own apps, the process has gotten faster and cheaper. An application it built for booking conference rooms, integrated with Google Calendar, took just two weeks and $13,000.”
As BPM professionals I would encourage each of you to develop a close relationship with your smart device. There are countless apps out there – ones that can dramatically increase productivity, enable better sharing of information and provide richer, more easily accessible interactions. Hands on usage may change your perspective and stimulate your creativity when tackling that next process design project.
According to Jim Sinur, Research VP at Gartner: “some leading BPMS vendors are getting a taste of mobile, but not to the degree necessary to deliver innovative processes. They are only viewing mobile as an onramp to their BPMS.”
What are you doing to get acquainted with the mobile superhighway and how it will impact your view of process design? Let me know your thoughts! Follow me on Twitter @eliseolding and keep the conversation going.