Drue Reeves

A member of the Gartner Blog Network

Archives for September, 2010


Microsoft’s USA Today Ad on Virtualization Pricing — The Right Approach

by Drue Reeves  |  September 2, 2010  |  Comments Off

At VMWorld 2008 in Las Vegas, Microsoft pulled a stunt that shocked many people. Essentially, Microsoft hired several individuals to dress up in Renaissance-like costumes and hand out $1 gambling chips with business cards that said “VMware Costs Way Too Much”.  It was an ill-advised move that ultimately changed the rules of how VMware treats [...]

Comments Off

Category: Uncategorized     Tags: , , , , ,