Doug Laney

A member of the Gartner Blog Network

Entries Tagged as 'social media'


Gartner Shares Findings from North Pole Inc. Big Data Assessment

by Doug Laney  |  December 16, 2013  |  10 Comments

Going into the 2013 holiday season, North Pole Inc. (ticker: XMAS), the leading global distributor of presents to good girls and boys, called upon Gartner to assess and advise on its information related needs and opportunities.  STAMFORD, Conn., December 16, 2013— Over the past quarter, Gartner was given exclusive access to the operations and information systems […]

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To Twitter You’re worth $101.70

by Doug Laney  |  November 12, 2013  |  Comments Off

Prior to Facebook’s IPO, I published a piece in the Wall Street Journal suggesting what the economic value of one of its active users was at the time: To Facebook You’re Worth $80.95. So why not reprise the concept by exploring the infonomics of Twitter? Twitter’s S1 IPO filing reports that there are over 500 […]

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Twitter’s Secret Nest Egg is in Plain Sight

by Doug Laney  |  November 8, 2013  |  Comments Off

With all the chirping about Twitter’s ability or inability to generate sufficient revenue via advertising income, it is important to consider an alternative revenue potential even more significant: syndicating its content. Twitter’s own Terms of Service make it perfectly clear who has unlimited distribution rights to the content you post. Them. By submitting, posting or […]

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