Gartner Blog Network

Posts from Date:   2014-11

CIOs: Build a Great Relationship With Marketing to Drive Digital Leadership

by Don Scheibenreif  |  November 7, 2014

When I joined Gartner four years ago, very few analysts were writing about the relationship between marketing and IT. As a former marketer and now having worked with CIOs and IT leaders,  I can tell you I missed opportunities to do my marketing job more effectively because I didn’t have the right relationship with IT. […]

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