Gartner Blog Network

Posts from Date:   2013-8

Building a Better IT-Marketing Relationship: Findings from Gartner Workshops

by Don Scheibenreif  |  August 19, 2013

When I was a corporate marketer, I never fully appreciated the value that IT brings to both marketing and the enterprise. Like many marketers, I thought of IT as the people who manned the help desk, supplied my PC, and ran the servers.  Now that I work  for an IT research and advisory firm,  I […]

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Announcing: Gartner’s Hype Cycle for Consumer Goods, 2013

by Don Scheibenreif  |  August 2, 2013

My colleague Dale Hagemeyer and I are pleased to announce the publication of Gartner’s Hype Cycle for Consumer Goods, 2013. The Hype Cycle is Gartner’s best known  framework and designed to offer our IT clients  a snapshot of the relative maturity of technologies, IT methodologies and management disciplines. They highlight overhyped areas, estimate how long technologies […]

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