Gartner Blog Network


Announcing: Cool Vendors in Consumer Goods, 2013

by Don Scheibenreif  |  May 17, 2013  |  Comments Off

At Gartner, one of our favorite reports as Analysts  is the Cool Vendors report each team does every year. By definition, Cool Vendors are small vendors that offer innovative products or services. The innovation may be in how the product works or in what can be accomplished by those using the product or service. Essentially, it is our chance to pick vendors that are doing unique and cool things in a particular area of our coverage.  

This year, my colleague Dale Hagemeyer and I identified three vendors in our published report Cool Vendors in Consumer Goods, 2013.  These Cool Vendors share a set of common innovative approaches that seek to bring more value to consumer goods companies. They all  demonstrate knowledge of the consumer goods space, have embedded that knowledge into their applications, and seek to offer solutions that can drive more personalized offers and provide more insight into shopping behavior and retail execution:

  • Fifth Dimension: Leveraging 3D visualization tools and data to drive new levels of retailer and consumer goods manufacturer collaboration. www.fifth.uk.com
  • QThru: Innovatively engaging consumers with context-aware, personalized offers at the point of purchase in retail stores via a self-scanning mobile application www.qthru.com
  • Quri: Using crowdsourcing to help consumer goods companies monitor in-store execution. www.quri.com

Even if you are unable to access our report, definitely check out the websites for these companies and see what makes their services cool.

We are always on the look out for new vendors that offer exciting technology possibilities than enable sales and marketing for our consumer goods clients. We welcome any ideas or suggestions as we scout for vendors for next year’s report and in our ongoing research.

 

 

 

Category: consumer-goods-2  

Tags: consumer-goods  cpg  fifth-dimension  marketing  qthru  quri  sales  




Comments are closed

Comments or opinions expressed on this blog are those of the individual contributors only, and do not necessarily represent the views of Gartner, Inc. or its management. Readers may copy and redistribute blog postings on other blogs, or otherwise for private, non-commercial or journalistic purposes, with attribution to Gartner. This content may not be used for any other purposes in any other formats or media. The content on this blog is provided on an "as-is" basis. Gartner shall not be liable for any damages whatsoever arising out of the content or use of this blog.