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My Multichannel Campaign Management MQ Hat Trick: Learnings from My Third One on the Books
A little over two weeks ago, our team published the Multichannel Campaign Management Magic Quadrant, turning our eyes once again to the providers of technology designed to coordinate and orchestrate…
Adobe Livefyre Deal Underscores High Demand for Content Across All Marketing Disciplines
Adobe announced it has entered into an agreement to acquire Livefyre. Known for tools to collect, manage and publish user generated content, Livefyre has to date been used primarily by…
What’s in a Content Marketing Stack? [WCM, DAM, CMP, etc]
Today, Skyword, heretofore known as a Content Marketing player focused on bringing together the writing talent and workflow tools to scale content marketing programs, launched a Digital Asset Management solution…
Anna Maria Virzi
The Pain and Gain of Uniting Multichannel Marketing and Advertising
"Advertising can no longer be isolated from multichannel marketing activities. Bringing them together is technically challenging, but the results are well worth the efforts," explains my colleague Andrew Frank in…