It was a pleasure to have the opportunity to attend the Upside Software customer conference in Denver earlier this month. A picture is worth a thousand words, and seeing the Upside executive team interact with its clients spoke volumes. My take-aways:
- Upside is clearly an engineering-driven company. Case studies, detailed product implementation advice and extensive discussion from clients on what features to add next were featured rather than glitzy productions and marketing messaging.
- Most of the attendees were hands-on solution program managers.
- Tim Cummins of IACCM, the keynote speaker, delivered a powerful session on thinking through the impact of company standard terms and conditions on your relationship with you suppliers. His speech properly encouraged attendees to make sure that commercial language is not resulting in unintended consequences.
- Upside Software clearly has enough business opportunities to pick/choose who they want to deal with.
- Most of Upside’s clientele are Fortune 500 companies.
- Upside is clearly investing in its already robust solution to improve functionality and usability.
Clients in attendance weren’t universally satisfied with their solution or with Upside’s direction, but overall, the mood of the conference was quite positive and the ambience felt like a design meeting. It’s no wonder that Upside’s CLM solution is one of the most robust tools in the market.
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