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Mastering the Role of Products in the Digital Era

by Deacon D.K. Wan  |  June 1, 2017  |  Submit a Comment

What is a Product in today Digital World?  and are you getting maximum value from Digital business platforms across product lines and ecosystems?

Is your product an ongoing commitment to serve customers’ needs and meet business objectives, or just to delivering a particular set of features.   How to evolve from minimum viable products (MVPs) to minimum marketable products (MMPs)?

Application leaders must master the delivery of products for the digital era, linking the value streams delivered by agile teams with the customers and businesses they serve. IT and business leaders must agree on a common vision and roadmap for products in order to succeed with digital business.

 

Mastering the Role of Products in the Digital Era
Published: 09 May 2017
Scott, Donna | West, Mike | Gilpin, Mike

 

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Deacon D.K. Wan
Research Director
1 years at Gartner
23 years IT Industry

Deacon is the Research Director of Gartner Application Strategy and Governance. Experts in digital innovations, product management, partnership, payments,mobile & e-commerce,BD. Read Full Bio




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