I expect that Google was hoping and thinking that Buzz would be a turning point in their social networking success. (On a side note, isn’t it amazing that Google, a “posterchild” company for web 2.0, a concept
which is often associated with social networking, has not yet been successful in it… )
Back to the main issue around a turning point. I’ve long thought that privacy is a potential disaster landmine for Google that could massively change perception of the company should a privacy disaster occur. (Think Toyota and quality…)
The backlash against Google’s poorly thought out rollout of Buzz is staggering. The best example is this NSFW (language and graphic, so don’t click on it if you are at work or easily offended) post. It’s vitriolic but reasonable.
You have to wonder what kind of beta testing Google did with Buzz before rolling it out to everyone virtually overnight. Also interesting is that Buzz is not even labeled beta. From a company that kept Gmail in beta for over 5 years?? Maybe they should have read a post by my colleague Daryl Plummer on Google Stop. .
The real turning point may well be in how Google and Facebook are perceived. I for one have always looked at these two companies as being very different. While I knew Google was collecting all kinds of information and using it in ways that made them money, I. perhaps naively, like most Google users, thought they would use some reasonable precautions. As for Facebook on the other hand, I never thought that. I assumed that anything I did on Facebook could be broadcasted to the world whether i wanted it to or not. Did Google not see what backlash Facebook went through over similar kinds of issues?After Buzz, I think Google may have hit that turning point. I for one will think of them more like Facebook than of the Google before Buzz.
What do you think? is this a turning point for Google?
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