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	<title>David Cappuccio &#187; Social Software</title>
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		<title>Comments &#8211; The Elephant in the Social Software Room</title>
		<link>http://blogs.gartner.com/david_cappuccio/2009/02/15/comments-the-elephant-in-the-social-software-room/</link>
		<comments>http://blogs.gartner.com/david_cappuccio/2009/02/15/comments-the-elephant-in-the-social-software-room/#comments</comments>
		<pubDate>Sun, 15 Feb 2009 18:04:36 +0000</pubDate>
		<dc:creator>Dave Cappuccio</dc:creator>
				<category><![CDATA[Consumerization]]></category>
		<category><![CDATA[Social Software]]></category>

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		<description><![CDATA[Perhaps I’m being a bit cynical here, but after reading the well written blog post The Elephant in the Social Software Room from Craig Roth of Burton I decided to re-read it, substituting the arguments around social software with the arguments about allowing the use of Instant Messaging in corporations from 8 years ago, or even [...]]]></description>
			<content:encoded><![CDATA[<p><span>Perhaps  I’m being a bit cynical here, but after reading the well written blog post <a href="http://ccsblog.burtongroup.com/collaboration_and_content/2009/01/the-elephant-in-the-social-software-room.html" target="_blank"><span style="color: #002060"><strong>The Elephant in the Social Software Room </strong></span></a>from Craig  Roth of Burton I decided to re-read it, substituting the arguments around  social software with the arguments about allowing the use of Instant Messaging  in corporations from 8 years ago, or even eMail from 30 years ago.  Take the  first paragraph and apply any of these technologies to the argument….</span></p>
<p><span> <span style="font-family: 'Times New Roman'">“…, organizations often fret about potential negative  impacts of breaking down organizational and, to some extent, social barriers.   Some stakeholders wonder whether execs really want borderless discussions among  their staffs, whether engineers really want sales people to be able to contact  them directly, whether employees will spread poor practices without gatekeepers,  etc….” </span></span></p>
<p><span>It  seems that the issues and potential organizational impacts, and therefore the  decisions IT execs need to focus on, haven’t really changed that much over the  years, all that&#8217;s changed is the specific application.  The real impact is that  all future hires will have social networking built into their personal  interactions, and assume that it’s a standard way of doing business.  This is  basic consumerization doing what it always does – forcing IT to adapt to  technologies they aren’t ready for.  The challenge for IT is to put a strategy  in place to adopt social software and integrate it into their business process,  and to do it proactively, rather than in reaction to business  demands.</span></p>
<p>IMHO</p>
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