Gartner Blog Network

David Yockelson
Research VP
1 years at Gartner
30 years IT Industry

David Yockelson is a Research Vice President on the Tech Go-to-Market and Sales Strategies team in the Technology and Service Provider Research organization.. Read Full Bio

Buying into Disruption

by David Yockelson  |  July 23, 2016

In the past week, there were two acquisitions announced that would seem to be entirely unrelated. These are the Softbank acquisition of ARM Holdings for $32B (that’s roughly 23.8X revenues) and the Uniliver acquisition of Dollar Shave Club for a “mere” $1B (which, given its $152M in sales last year according to Bloomberg, means a roughly 6.5X […]

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Early Lessons from Pokemon Go

by David Yockelson  |  July 13, 2016

I seem to have woken up from a deep slumber a few days ago to a new world. Check that – a world that was slightly different from what it was just a week before. The evidence of this was demonstrated in two ways: (1) every other news item, article or Facebook post was suddenly about Pokemon […]

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The Four Ps of Digital Services or Mind Your Ps and Digitals

by David Yockelson  |  July 3, 2016

My conversations with technology and service providers (can you really have one without the other these cloudy days? Perhaps my group should be “TechnoService Providers”; ah, nomenclature…but I digress) include conversations with…no surprise, many SERVICE providers. These are organizations seeking to help commercial organizations through digital transformation to become digital business and to participate in or […]

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The Power of Big Animal Pictures

by David Yockelson  |  June 24, 2016

This blog has discussed in the past the need for and power of differentiation within provider messaging. But another pervasive need and frequent shortcoming – particularly on provider web sites – is the ability to clearly state value proposition along with differentiable features and benefits. Often, sites and pages are over-engineered, especially since many tech companies have been […]

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Vision vs. Strategy

by David Yockelson  |  June 17, 2016

I am fortunate to read many strategy documents, especially those related to marketing, as part of my daily job, which is basically to – among other things – determine if those deliverables are performing the mission for which they are intended. Many of these open with a high level statement, often characterized as the “marketing strategy.” […]

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Technology Growth and Innovation Conference Highlights

by David Yockelson  |  June 10, 2016

Over 400 technology and service providers attended our conference this past week in sunny Los Angeles. As I’m sure most of you know, at our conferences, analysts support “1:1” meetings which, though they’re often likened to “speed dating” sessions, enable our clients to spend (fleeting) time asking analysts for help, advice, suggestions or comments on nearly anything. Having hosted […]

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Channeling Success

by David Yockelson  |  June 2, 2016

It’s been a week filled with channel-related questions from clients and provider announcements. Perhaps because it’s spring and love is in the air, providers thinking “channel” and “ecosystem” and hopping into action. Today’s Cisco/IBM/Bell Canada partnership announcement provides me with a data point (and a reason – I was LOOKING for a blog topic) for discussion […]

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Think Different(iation)

by David Yockelson  |  May 25, 2016

I spend quite a bit of time reviewing marketing presentations, pitch decks, web sites, data sheets and other material from technology providers. This past week, one area that has stood out is the providers’ inability to differentiate themselves – and their products and their features – from competitors. Saying that their features are “market leading” doesn’t get the job done […]

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Amazon’s IoT Dash Button – Worlds Are Colliding!

by David Yockelson  |  May 18, 2016

Last week, Amazon announced the availability of a “generic” Dash button. If you’re not familiar with Dash, then either (1) you aren’t reading my blogs enough (incredible!), (2) you don’t shop with or read about Amazon (no way!) or (3) you’ve been too busy spending time away from your computer or smart phone to do either […]

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Regulating Disruption

by David Yockelson  |  May 11, 2016

Amid all the excitement and investment related to digital disruptors – you know, companies like Uber, AirBnB, Yoshi (who?), Filld (what?), Lyft and others – is the spectre of regulation. That’s right, sports fans, whenever there is a disruption of a particular industry or way of doing things, whether you are considering joining the “gig […]

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