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Pardon This Disruption

by David Yockelson  |  March 16, 2017  |  Submit a Comment

I am continually speaking with technology and service providers of all shapes and sizes with respect to digital transformation. That is, they are all attempting to sell into their perceptions of their customers’ desires to transform themselves digitally…whatever that means. Turns out that many organizations don’t have a clear view or definition of what transformation would mean for them, either. However, it’s certain to include a combination of internally and externally focused evolutionary steps (or leaps) from bricks and mortar and paper and batch processing to real time and electronic and personalized and agile endeavors. And, oh yeah, CLOUD. And AI/Ml. And containers.

I joke a bit, and it IS true that the three technology areas just mentioned turn up often within discussions about transformation. There is also a cozy relationship between business moments – digitally remastered events, functions or business scenarios that integrate people, process and things – and digital transformation. But for some organizations, transformation may not be enough. Disruption may be the order of the day — or preventing disruption from a digital native invading its turf or a traditional competitor investing heavily in technology and creating new business models. For them, transformation isn’t an option – it’s a mandatory circumstance on the road to disrupting or preventing disruption.

Gartner is focusing quite a bit of attention on digital disruption. Whether from the perspective of organizations like those above or from that of technology and service providers – emergent or traditional – that are introducing disruptive technologies or business models – we’re doing quite a bit of research and writing on the topic. A current research sample is linked here, but stay tuned for looks at the disruptive power of specific technologies, emerging digital disruptors, and techniques to employ to take on disruption on your own terms. Enjoy!

Definition of digital disruption

Differentiating disruption from features and fads

Providers: using disruption in your go-to-market

The disruptive power of conversational AI

Category: digital-business  digital-disruption  

David Yockelson
Research VP
1 years at Gartner
30 years IT Industry

David Yockelson is a Research Vice President on the Tech Go-to-Market and Sales Strategies team in the Technology and Service Provider Research organization.. Read Full Bio




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