Gartner Blog Network

Posts from Date:   2016-8

Lessons from Lochte: What B2B Marketers Can Learn from Ryan Lochte’s Exploits

by David Yockelson  |  August 22, 2016

After reading that title, I’m sure your minds are swimming with questions about how there could possibly B2B takeaways from the Ryan Lochte soap opera that has just unfolded. Well, in a stroke of brilliance (and possibly too much coffee and clearly too much Olympic coverage), I’ve pooled together several parallels that will allow you to keep your […]

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