Welcome to my new Gartner blog. You’re probably wondering what topics that I’m going to be writing about here. Rather than focusing on a specific type of technology I’ll be writing about how companies across the technology industry go to market and the way that they make money.
Basically that means that I’ll be focusing on the sales, marketing, channels and pricing side of the industry – the commercial side of the technology industry itself, rather than the products or services that the vendor community provides to their customers. Most of this will be aimed at small and medium sized vendors, but there also be articles that the larger vendors should find interesting.
Finally, there will be the occasional foray into the way that companies gain their funding from the venture capital industry, private equity providers and other invest routes. After all, most companies will need to raise capital before they can bring exciting new products and services to market.
I hope you enjoy the content that I’ll be sharing. I’d be delighted to have your feedback as this blog evolves.