Welcome to my new Gartner blog. You’re probably wondering what topics that I’m going to be writing about here. Rather than focusing on a specific type of technology I’ll be writing about how companies across the technology industry go to market and the way that they make money.
Basically that means that I’ll be focusing on the sales, marketing, channels and pricing side of the industry – the commercial side of the technology industry itself, rather than the products or services that the vendor community provides to their customers. Most of this will be aimed at small and medium sized vendors, but there also be articles that the larger vendors should find interesting.
Finally, there will be the occasional foray into the way that companies gain their funding from the venture capital industry, private equity providers and other invest routes. After all, most companies will need to raise capital before they can bring exciting new products and services to market.
I hope you enjoy the content that I’ll be sharing. I’d be delighted to have your feedback as this blog evolves.
Read Complimentary Relevant Research
Predicts 2017: Artificial Intelligence
Artificial intelligence is changing the way in which organizations innovate and communicate their processes, products and services. Practical...
View Relevant Webinars
How to Live Without Mobile Device Management
This webinar addresses the growing trend of users refusing to have enterprise management of their mobile devices due to privacy concerns....
Comments or opinions expressed on this blog are those of the individual contributors only, and do not necessarily represent the views of Gartner, Inc. or its management. Readers may copy and redistribute blog postings on other blogs, or otherwise for private, non-commercial or journalistic purposes, with attribution to Gartner. This content may not be used for any other purposes in any other formats or media. The content on this blog is provided on an "as-is" basis. Gartner shall not be liable for any damages whatsoever arising out of the content or use of this blog.