David Mitchell

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Entries Tagged as 'Partner Sales'


Should growing businesses embrace the channel ?

by dmitchel  |  October 14, 2012  |  Submit a Comment

It’s one of the stock pieces of advice given to small providers: to grow your business you need to develop an indirect channel. All the arguments about scale and reach get trotted out, as though they were a universal law that all companies are obliged to follow. Based on 200 small and medium software businesses [...]

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