David McCoy

A member of the Gartner Blog Network

David W. McCoy
Managing VP
15 years at Gartner
29 years IT industry

David W. McCoy is a managing vice president and Gartner Fellow emeritus. He currently leads the Business Process Management group as team manager and researches business process management (BPM), business rule management (BRM) and cost optimization. Read Full Bio

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BPM in 2020 Goes the Way of the Self-Serve Gas Station?

by David McCoy  |  July 24, 2009  |  Submit a Comment

In 2009, BPM refers to “that process excellence, management, execution, etc. thing.”

In 2020, what term will we use to refer to “that process excellence, management, execution, etc. thing?”

Perhaps, it will remain BPM, but I doubt it. Terms grow stale, even if the concept remains fresh.  Our industry cannot stand stasis.

Will we even need a special term?  Or, will  “that process excellence, management, execution, etc. thing” be so entrenched and common-place that we no longer need a tag line to introduce it?

I’m sure there are parallels in other fields: Where the domain that was once new and different becomes the norm.  Where tagging that was once critical becomes obsolete.

I think of “self-service gas station” as a good example.  In the 1970s, this term was an exception to the full-service model. Now, full-service is the exception, so much so that we no longer need to preface “gas station” with some nuance about who operates the pump. We just say “gas station” here in the US.

Will BPM go that way? After all, isn’t “business process” just a prefix on the act of “management?”  Will management eventually become so well-established in this area that we don’t have to nuance what we are managing and how we are managing it?

Ok, maybe by 2030…

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