David McCoy

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What Happens When Commercial Software Looks Like a Video Game?

September 18th, 2008 · 1 Comment

Back in 1994 (or was it 1995), I saw the coolest software product I had ever seen up to that point in my life (including all the “wonderful” code that I had written).  I was working for Deloitte and Touche and was in Montreal, presenting on this new phenomenon that was just starting to gain buzz among the general market: “the Internet.”  That was fun in itself.  I was using a bare bones TCP/IP stack and Gopher, FTP, etc., to show how we, in Montreal, could access some political cartoons that were hosted in Eastern Europe. As I got on stage, I was informed, in a French-accented rush, “I am afraid we could not get a telco line for your presentation.”  Instead of panicking (heck it was only 400 people and all the global IT partners), I ran the entire demo using cached images from the FTP transfers I had done in preparation for the show.  Talk about dodging a bullet!  It was a beautiful thing, but this was not the cool software that I was talking about.  That was to come later that day.

We had had Jaron Lanier speak to our group on several occasions. Jaron, the father of virtual reality, was a dreadlocked wunderkind.  Following up on Jaron’s view of a virtual future, we arrange for a new company, Sense8, to demo their wares.  This was the cool software I am speaking of. Sense8 showed a horizontal, 3-D landscape littered with poles. On top of each pole was a rotating or blinking object-like platform.  The entire screen was buzzing with activity. Ideally, you would have worn VR-glasses and interacted with the screen in classic VR mode (flying over the poles, changing your perspective – just like what the kids now do on $19 video games).  The poles and rotating/blinking/wiggling objects represented stocks. If one was reaching a peak P/E, it was coded to act one way (say, blink). If one had unusually high or low volume, it was doing something else (rotating, perhaps). The entire canvas represented a portfolio of stocks and their current (simulated) real-time performance.  I am sure 14 or so years have added to the mythical experience that I felt upon seeing that software, but you can imagine how this influenced my thinking when Roy Schulte and I drove his Business Activity Monitoring (BAM) concept to the market back in 2000/2001, jointly delivering the world’s first BAM presentation and BAM research.  I had seen the future, and I wanted BAM to be the shining example of the new wave (FYI, BAM still has a long ways to go, but it is getting better).

We are now in 2008 and commercial applications have not yet become video games. But, there is a product that is starting to look like the daughter of an Apple Ipod and a classic application.  At Gartner’s BPM conference, I saw the new Vitria product, M3O.  Written in Adobe Flex, this product shows what you can do when you take your cues from consumer technology and clean-slate design centers.  I was impressed and might even have salivated, just a little.  Dale Skeen sure was salivating. He is proud of his new platform and was showing it to everyone who walked by. It is worth a view. Let me know what you think about this new design center.

I don’t expect us to be wearing VR glasses any time soon (although… see the interview Jackie Fenn and I did with Thad Starner).  However, I do expect our applications to become more and more at home in a consumer-driven, video-game rendered world.  I can’t wait. I want to be able to do my expense reports on one of the 100s of game machines littering my house.  Yeah! I can just imagine launching a missile right into the overpriced hotel-room-charges and vaporizing all those cab fares!

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Tags: Business Process Management (BPM) · Philosophy · Technowishing

1 response so far ↓

  • 1 Dale Skeen // Sep 29, 2008 at 6:31 am

    Dave, as your blog correctly points out consumer software, especially internet software, has been a great source of innovation these past few years, and from which enterprise software could benefit greatly. Imagine if you could have a panoptic view of your business in much the same way that Google Earth allows you to pan, zoom, and tilt. Or, if you could mash-up data as easily as you can mash-up RSS feeds in Yahoo Pipes, using a simple visual “piping” metaphor. Or, if you could share important business insights as easily as you can share personal insights on Facebook. Consumer software has pioneered rich new metaphors to explore your world, visualize it, and connect it – it is time that enterprise software caught up. This concept is explored in the short video Re-inventing Enterprise software (click the “M3O Innovation” video on http://www.vitria.com ), which chronicles the death of Enterprise Software, and its re-birth as consumer-like software. I believe soon that you will be able to (virtually) fly through your enterprise, much like a flight simulation video-game, and view your information landscape from any perspective, altitude, and dimension.

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