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Kill Your Digital Ghosts

by Dave Aron  |  March 23, 2013  |  1 Comment

We have kicked off the work for a six month project to investigate Digital Business Strategy (to be published as the September Gartner EXP report) – What is one?  What does it contain? What is its relationship to overall business strategy, and IT strategy? How to create one? etc.

The early stages of the research highlight a worrying issue. Just as traditional enterprise IT has been heavily skewed towards automating internal processes (the back office), it looks like there is serious danger of digital strategies being equally skewed. In the public sector they are commonly skewed toward the issue of digital inclusion – making sure everyone has digital access to government services. In the private sector they are skewed towards digital marketing.

These are important focuses, but not the whole story. Digital considerations can impact the whole of the business model – how we collaborate internally and externally, what our products, channels and markets look like, how we exchange value with clients and partners, how we use information to make decisions, etc.

Bruce Lee, martial artist and movie star, famously said “The best thing we can do for our children is kill our own ghosts.” If Bruce was a digital business leader (or Gartner analyst :)), he might have said “the best thing we can do for our digital business strategies is kill our own biases (as to how and where digital affects our business).”


Tags: business  digital  inclusion  marketing  strategy  

Dave Aron
VP & Gartner Fellow
9 years with Gartner
26 years in IT industry

Dave Aron is a vice president and distinguished analyst in Gartner's CIO Research group, focusing on IT leadership issues. Mr. Aron is a thought leader on business and IT strategy, mergers and acquisitions, CEO-CFO-CIO interactions, benefits realization, governance….Read Full Bio

Thoughts on Kill Your Digital Ghosts

  1. […] Gartner, a través del blog de Dave Aron,  recomienda ir sacudiéndose los “Fantasmas digitales”,  por un lado lo que se refiere al marketing digital en el sector privado y por otro lo que se refiere a la inclusión digital en el sector público. Hay que entender el medio digital para poder entender los nuevos modelos de negocios, los nuevos modelos de relaciones, de intercambio de valor, de asunción de riesgos, las nuevas formas de capturar valor… sin miedos. […]

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