We have kicked off the work for a six month project to investigate Digital Business Strategy (to be published as the September Gartner EXP report) – What is one? What does it contain? What is its relationship to overall business strategy, and IT strategy? How to create one? etc.
The early stages of the research highlight a worrying issue. Just as traditional enterprise IT has been heavily skewed towards automating internal processes (the back office), it looks like there is serious danger of digital strategies being equally skewed. In the public sector they are commonly skewed toward the issue of digital inclusion – making sure everyone has digital access to government services. In the private sector they are skewed towards digital marketing.
These are important focuses, but not the whole story. Digital considerations can impact the whole of the business model – how we collaborate internally and externally, what our products, channels and markets look like, how we exchange value with clients and partners, how we use information to make decisions, etc.
Bruce Lee, martial artist and movie star, famously said “The best thing we can do for our children is kill our own ghosts.” If Bruce was a digital business leader (or Gartner analyst :)), he might have said “the best thing we can do for our digital business strategies is kill our own biases (as to how and where digital affects our business).”
Read Complimentary Relevant Research
Predicts 2017: Artificial Intelligence
Artificial intelligence is changing the way in which organizations innovate and communicate their processes, products and services. Practical...
View Relevant Webinars
The Mobile Scenario: Taking Mobility to the Next Level
The definition of "mobile" in the post-app era will involve new interactions such as bots and conversations, new devices such as wearables...
Comments or opinions expressed on this blog are those of the individual contributors only, and do not necessarily represent the views of Gartner, Inc. or its management. Readers may copy and redistribute blog postings on other blogs, or otherwise for private, non-commercial or journalistic purposes, with attribution to Gartner. This content may not be used for any other purposes in any other formats or media. The content on this blog is provided on an "as-is" basis. Gartner shall not be liable for any damages whatsoever arising out of the content or use of this blog.