Dave Aron

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Good Strategy Bad Strategy – A Timely Reminder

by Dave Aron  |  July 12, 2011  |  Comments Off

Richard Rumelt, a very well respected strategy professor, recently published a book called “Good Strategy, Bad Strategy”. Professor Rumelt has the courage to point out how bad most strategies are, and that in fact, most things called strategy are not. He peppers the text with great examples from the private and public sector, including some interesting military examples.
Whilst his book is not about IT strategy, the lessons are all very relevant for CIOs, and strongly resonate with Gartner’s suggested approach to IT strategy: clarify how the business will win and how IT will help, then ensure the detail of your IT strategy supports that strategic posture, and represents genuine strategic choice.

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