by Darin Stewart | May 14, 2012 | 1 Comment
Adobe conducted a study last year that found customers visiting a website from a tablet are more likely to make a purchase than those visiting from a desktop. They also spend more per purchase, as much as 21% more. This trend has not gone unnoticed by retailers and other companies looking for ways to expand [...]
Category: Mobile web content management Tags: mobile web, mobility, WCM, web content management
by Darin Stewart | February 2, 2012 | 2 Comments
The Wall Street Journal maintains a list of websites that collect information about their visitors and sell it to marketers. The associated “What They Know” infographic ranks the 50 most popular U.S. websites according to an "exposure index" determined by the degree to which each site exposes visitors to monitoring. The top site, dictionary.com, boasts [...]
Category: web content management Tags: cross channel, microsegmentation, personalization, tracking, user experience, web content management
