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	<title>Dan Sholler &#187; Cloud</title>
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		<title>Cloud as variable cost?</title>
		<link>http://blogs.gartner.com/dan_sholler/2009/05/26/cloud-as-variable-cost/</link>
		<comments>http://blogs.gartner.com/dan_sholler/2009/05/26/cloud-as-variable-cost/#comments</comments>
		<pubDate>Tue, 26 May 2009 18:31:01 +0000</pubDate>
		<dc:creator>Dan Sholler</dc:creator>
				<category><![CDATA[Cloud]]></category>
		<category><![CDATA[SOA]]></category>

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		<description><![CDATA[Lots of cool stuff about the cloud from all sorts of places.. but one thing strikes me immediately. In the past, the vast majority of our IT investments were either labor, or fixed costs. What cloud is really doing, is injecting a variable cost component into this. I personally believe that this shift is the [...]]]></description>
			<content:encoded><![CDATA[<p>Lots of cool stuff about the cloud from all sorts of places.. but one thing strikes me immediately. In the past, the vast majority of our IT investments were either labor, or fixed costs. What cloud is really doing, is injecting a variable cost component into this. I personally believe that this shift is the most significant part of all of the discussion we have had on <a href="http://my.gartner.com/portal/server.pt?open=512&amp;objID=219&amp;mode=2&amp;PageID=466517&amp;resId=927919&amp;ref=QuickSearch">SOA</a>(subscription required)&#160; and <a href="http://my.gartner.com/portal/server.pt?open=512&amp;objID=219&amp;mode=2&amp;PageID=466517&amp;resId=909321&amp;ref=QuickSearch">cloud computing</a> (subscription required) , and will create a lot of pressure to change many of the business practices that have been associated with IT, or that are very IT dependent.&#160; There is a lot more research to figure out how this will happen, but it does seem pretty clear that we need to think about how to take not only IT practices, but all types of business practices on a contingent basis. This does not mean that every operation that the company performs will be based on contingencies, but organizations will focus on how to move these practices into that mode.</p>
<p>This also implies that the economics of those activities will come into question. In many cases, companies have been willing to pay to outsource things based on a similar model to what would happen if the organization performed that activity in house. In a contingency model, we are likely to see more pressure, not only to make things variable and contingent, but base the contingency on measured outcomes. This effect will occur not only in IT but in areas where computing and the web model becomes more important. (e.g. <a href="http://www.economist.com/business/displaystory.cfm?story_id=13649160">Advertising</a>) </p>
<p>If I can acquire things on a variable cost basis, that allows me to take more risks, since if the thing does not work out, I can wind down my relationship. Obviously, this may not happen overnight, but it is a lot less risky than acquiring the things myself, and owning them for the next decade or so. </p>
<p>I have to think that this will change many decision making parameters about IT. I would love to hear your view on what might change, or what is changing in your world. </p>
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