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The Increasing Role of Innovation in CRM

Special Guest: Don Peppers, Co-founder, Peppers & Rogers Group

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13:48, 12.6 MB | Download MP3
 

Don Peppers, acclaimed author and a founding partner of Peppers & Rogers discusses the increasing role of innovation in customer relationship management today.

"Truly innovative companies know how to fail wisely"

Don Peppers, Co-founder, Peppers & Rogers Group
 

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