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		<title>Not already registered for the Gartner CRM Summit?  Here&#8217;s why you should:</title>
		<description><![CDATA[1. Your customers are not standing still they&#8217;re increasingly demanding, they are communicating through new channels and they reveal negative experiences to the world more readily. So your CRM strategies can&#8217;t stand still either. Spend two days with us to ensure that your customer focused strategies keep you ahead of the competition. 2. Learn from [...]]]></description>
		<link>http://blogs.gartner.com/crm-summit/2010/02/02/not-already-registered-for-the-gartner-crm-summit-heres-why-you-should/</link>
			</item>
	<item>
		<title>4 Minutes That Could Change Your LIfe</title>
		<description><![CDATA[Ed Thompson, CRM Summit Chair, on why attending this event is crucial for you.]]></description>
		<link>http://blogs.gartner.com/crm-summit/2010/02/02/4-minutes-that-could-change-your-life/</link>
			</item>
	<item>
		<title>Key Trends in Customer Service</title>
		<description><![CDATA[Gartner Analyst Michael Maoz discusses the trends in customer  service support strategies and the role of IT Executives in executing key initiatives.]]></description>
		<link>http://blogs.gartner.com/crm-summit/2010/02/02/key-trends-in-customer-service/</link>
			</item>
	<item>
		<title>Explaining CRM to the Business: Adam Sarner</title>
		<description><![CDATA[Gartner Analyst Adam Sarner discusses how to explain CRM to a business leader outside of an IT function.]]></description>
		<link>http://blogs.gartner.com/crm-summit/2010/02/02/importance-of-crm-implementations/</link>
			</item>
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		<title>Importance of Customer Experience in a Tough Economy</title>
		<description><![CDATA[Gartner Analyst Gene Alvarez discusses how organizations can save money and improve customer experience in a difficult economy.]]></description>
		<link>http://blogs.gartner.com/crm-summit/2010/02/02/importance-of-customer-experience-in-a-tough-economy/</link>
			</item>
	<item>
		<title>Explaining CRM to the Business: Michael Maoz</title>
		<description><![CDATA[Gartner Analyst Michael Maoz discusses how to explain CRM to a business leader outside of an IT function.]]></description>
		<link>http://blogs.gartner.com/crm-summit/2010/02/02/explaining-crm-to-the-business/</link>
			</item>
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		<title>The Increasing Role of Innovation in CRM</title>
		<description><![CDATA[Don Peppers, acclaimed author and a founding partner of Peppers &#38;amp; Rogers discusses the increasing role of innovation in customer relationship management today.]]></description>
		<link>http://blogs.gartner.com/crm-summit/2010/02/02/the-increasing-role-of-innovation-in-crm/</link>
			</item>
	<item>
		<title>Setting Priorities with Lead Scoring</title>
		<description><![CDATA[Bob Gallagher, President of Funnel Impact, discusses how lead scoring — the process that measures a lead&#8217;s alignment with the provider&#8217;s definition of sales readiness — can help your organization set priorities and sell smarter.]]></description>
		<link>http://blogs.gartner.com/crm-summit/2010/02/02/setting-priorities-with-lead-scoring/</link>
			</item>
	<item>
		<title>Are you Innovating or Just Brainstorming?</title>
		<description><![CDATA[Lisa Bodell, President and CEO of Futurethink, talks about the changing role of innovation in an economy where budgets are continuing to be slashed.]]></description>
		<link>http://blogs.gartner.com/crm-summit/2010/02/02/are-you-innovating-or-just-brainstorming/</link>
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