Gartner CRM Summit

Not already registered for the Gartner CRM Summit? Here’s why you should:

Jay Chowdhury — Tue, 02 Feb 2010 21:38:13 +0000

1. Your customers are not standing still they’re increasingly demanding, they are communicating through new channels and they reveal negative experiences to the world more readily. So your CRM strategies can’t stand still either. Spend two days with us to ensure that your customer focused strategies keep you ahead of the competition.

2. Learn from the experiences of others. A problem shared is a problem halved! Our case study speakers will discuss their strategies and approaches to CRM, identifying key lessons learned, benefits realized and pitfalls to avoid. Attend the workshops to network and share ideas with your peers and Gartner analysts.

3. Get advice specific to your own issues or problems. It won’t be just Gartner talking to you. You get an opportunity to talk to us too. Each delegate can book a One-on-One meeting with a Gartner analyst to discuss your own specific challenges.

4. In a recovering economy, customer centric goals will come to the fore again. But in the “new normal” world, it’s essential to get buy-in from the business for your CRM proposals, and you need to prove the ROI. We’ll show you how.

5. CRM is never complete, you need to keep evolving. Find out what CRM technologies are emerging, how Social CRM and the virtual generation will impact you, how to boost your customer experience and which emerging analytic capabilities you need to evaluate now.

Over 350 of your peers will be at the summit, and I hope to see you there too! If you’ve any suggestions, questions, or comments, please contact me on shane.orourke@gartner.com

Shane O’Rourke
Program Director

4 Minutes That Could Change Your LIfe

Jay Chowdhury — Tue, 02 Feb 2010 21:07:57 +0000

Ed Thompson, CRM Summit Chair, on why attending this event is crucial for you.

Key Trends in Customer Service

Jay Chowdhury — Tue, 02 Feb 2010 21:05:52 +0000

Gartner Analyst Michael Maoz discusses the trends in customer service support strategies and the role of IT Executives in executing key initiatives.

Explaining CRM to the Business: Adam Sarner

Jay Chowdhury — Tue, 02 Feb 2010 21:05:20 +0000

Gartner Analyst Adam Sarner discusses how to explain CRM to a business leader outside of an IT function.

Importance of Customer Experience in a Tough Economy

Jay Chowdhury — Tue, 02 Feb 2010 21:04:47 +0000

Gartner Analyst Gene Alvarez discusses how organizations can save money and improve customer experience in a difficult economy.

Explaining CRM to the Business: Michael Maoz

Jay Chowdhury — Tue, 02 Feb 2010 21:04:08 +0000

Gartner Analyst Michael Maoz discusses how to explain CRM to a business leader outside of an IT function.

The Increasing Role of Innovation in CRM

Jay Chowdhury — Tue, 02 Feb 2010 20:59:32 +0000

Don Peppers, acclaimed author and a founding partner of Peppers & Rogers discusses the increasing role of innovation in customer relationship management today.

Setting Priorities with Lead Scoring

Jay Chowdhury — Tue, 02 Feb 2010 20:57:47 +0000

Bob Gallagher, President of Funnel Impact, discusses how lead scoring — the process that measures a lead’s alignment with the provider’s definition of sales readiness — can help your organization set priorities and sell smarter.

Are you Innovating or Just Brainstorming?

Jay Chowdhury — Tue, 02 Feb 2010 20:22:14 +0000

Lisa Bodell, President and CEO of Futurethink, talks about the changing role of innovation in an economy where budgets are continuing to be slashed.