1. Your customers are not standing still they’re increasingly demanding, they are communicating through new channels and they reveal negative experiences to the world more readily. So your CRM strategies can’t stand still either. Spend two days with us to ensure that your customer focused strategies keep you ahead of the competition.
2. Learn from the experiences of others. A problem shared is a problem halved! Our case study speakers will discuss their strategies and approaches to CRM, identifying key lessons learned, benefits realized and pitfalls to avoid. Attend the workshops to network and share ideas with your peers and Gartner analysts.
3. Get advice specific to your own issues or problems. It won’t be just Gartner talking to you. You get an opportunity to talk to us too. Each delegate can book a One-on-One meeting with a Gartner analyst to discuss your own specific challenges.
4. In a recovering economy, customer centric goals will come to the fore again. But in the “new normal” world, it’s essential to get buy-in from the business for your CRM proposals, and you need to prove the ROI. We’ll show you how.
5. CRM is never complete, you need to keep evolving. Find out what CRM technologies are emerging, how Social CRM and the virtual generation will impact you, how to boost your customer experience and which emerging analytic capabilities you need to evaluate now.
Over 350 of your peers will be at the summit, and I hope to see you there too! If you’ve any suggestions, questions, or comments, please contact me on shane.orourke@gartner.com
Shane O’Rourke
Program Director
