by Craig Roth | December 15, 2011 | Comments Off
Seeing some of the new games out for the holidays this year has reminded me of what a high quality user experience really is. “Gamification” has been the hot meme lately, referring to the use of game mechanics to non-game applications. Usually those game mechanics include capabilities like scoring, badges, leveling, and so on. But [...]
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by Craig Roth | July 8, 2011 | Comments Off
Saatchi & Saatchi released a study called “Engagement Unleashed: Gamification for Business, Brands, and Loyalty”. They are an ad company, so it has an angle specific to that industry. One way this is apparent is in the age groups they select. This study confirms that I’m around that age where advertisers don’t care what I [...]
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