The digital workplace and “new ways of work” are a cornerstone of a digital business. But organizations need vendors to provide the right tools and service providers to help them find synergy between the new technological opportunities and the way they would like to work.
I will be presenting on “Leverage Digital Workplace Trends to Design and Market Application Offerings” at Gartner’s Tech Growth & Innovation Conference. It’s June 19 – 21, 2017 in Huntington Beach, CA (in Orange County).
I’ll describe briefly what a digital workplace strategy is, then hit on two points that vendors and service providers have been asking about: how to find and craft messages for digital workplace buyers and the difficulty of marketing to current and new ways of working at the same time.
If you want to sell slightly better technologies to companies that want to eke 2% of productivity improvement out of their nonroutine work, this is not the session for you. Employees are getting fatigued at having new versions of tools thrown at them, and enterprises are not clamoring to buy more content and collaboration stuff just on the hopes it will make a difference.
If you want to find opportunities with the organizations that want to transform how they work and engage their workforce, this is the session for you.
Buyers want you to help their employees get engaged at work and transform their productivity.
I hope to see you in Huntington Beach!
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