Gartner Blog Network


“Selling Robots and Automation to a Fearful Public” at Gartner’s TGI Conference

by Craig Roth  |  May 4, 2017  |  1 Comment

Automation has great potential to remove drudgery from jobs and increase productivity, but it also has an image problem. Vendors – even those that don’t directly sell automation – need to learn which types of features to provide and how to create messaging that emphasizes working with humans rather than against them. And service providers have a great opportunity to help organizations develop automation competency.

Luckily there’s a conference for that! I will be presenting on “Selling Robots and Automation to a Fearful Public” at Gartner’s Tech Growth & Innovation Conference. It’s June 19 – 21, 2017 in beautiful Huntington Beach, CA.

I’ll be talking about how automation is not just routinization, but a way to help with nonroutine work. And introduce the idea of an “automation market chain” that connects technology providers, service providers, and enterprises.

And if this topic is of interest, there are 2 other presentations covering AI and robotic process automation at the conference as well, presented by my esteemed colleague Cathy Tornbohm.

It all comes down to helping your buyers learn how to work with their new digital workforce. Over the next five years an effective, consistent approach toward automation decisions will differentiate organizations that thrive from automation from those that lose productivity, morale and jobs. You can help organizations achieve that differentiation.

I hope you’ll join us!

Category: gartnertgi  robots  

Craig Roth
Research VP, Tech and Service Providers
7 years at Gartner
28 years IT industry

Craig Roth is a Research Vice President focused on cloud office suites, collaboration tools, content management, and how they are being impacted by digital workplace and digital business trends...Read Full Bio


Thoughts on “Selling Robots and Automation to a Fearful Public” at Gartner’s TGI Conference


  1. […] If you want to hear more I hope to see you at the Tech Growth and Innovation conference (June 19 – 21, 2017 in Huntington Beach, CA.) where I’ll be presenting on “Selling Robots and Automation to a Fearful Public”. […]



Comments are closed

Comments or opinions expressed on this blog are those of the individual contributors only, and do not necessarily represent the views of Gartner, Inc. or its management. Readers may copy and redistribute blog postings on other blogs, or otherwise for private, non-commercial or journalistic purposes, with attribution to Gartner. This content may not be used for any other purposes in any other formats or media. The content on this blog is provided on an "as-is" basis. Gartner shall not be liable for any damages whatsoever arising out of the content or use of this blog.