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Christi Eubanks

Managing VP
Christi Eubanks writes about how data is transforming marketing. Ms. Eubanks specializes in marketing analytics, with a focus on web, social media and mobile analytics; tag management; data visualization; identity; customer analytics;...
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Data Everywhere, But Not a Drop to Drink (Until Now)

By Christi Eubanks | May 12, 2017

For those who joined us this week at the Gartner Digital Marketing Conference in San Diego, thank you. You always bring it and exceed my expectations. For those experiencing serious FOMO, mark your calendars for next year. It’s like the…

The Life-changing Magic of De-cluttering (Your Dashboard)

By Christi Eubanks | November 18, 2016

If marketers have one problem it is that we have too much data. The more data we collect about consumers and about our marketing performance, the harder it becomes to tell a cohesive story about what’s going right or wrong, the harder…

Ten Commandments for Social Command Centers

By Christi Eubanks | September 16, 2016

Nearly a decade into existence and social marketing is fledgling when it comes to proving business value. Marketers insist that social is important at every stage of the customer journey, particularly during the awareness, conversion and advocacy stages, but rank…

Three Lessons CrossFit Taught Me About Data Science

By Christi Eubanks | May 26, 2016

Coming back to the blog after a long hiatus hurts almost as good as coming back to CrossFit after a week off of workouts while in San Diego for the Gartner Digital Marketing Conference (#GartnerDMC). Among the many topics we covered last…

A Year Of Mobile Marketing Metrics: How Smartphones Ruled and Revealed Our Lives in 2015

By Christi Eubanks | December 30, 2015

This December, I (and supposedly a record-setting 78 or so million other lemmings) braved the Apple store crowds to procure a new iphone. I’ve signed up to give Apple $32.41/month in perpetuity, in addition to my data plan, for the privilege of an annual hardware upgrade.…

The Evolution of Marketing Measurement

By Christi Eubanks | September 18, 2015

“It would be nice if all of the data which sociologists require could be enumerated because then we could run them through IBM machines and draw charts as the economists do. However, not everything that can be counted counts, and…