Pirate, Portfolio or Pet Project? What’s Your Social Impact Profile?

By Christopher Ross | September 22, 2017

Marketing leaders continue to grapple with what “social impact” really means, what kinds of things they should be doing and how to value the business impact of those activities. The always insightful Jay Wilson recently published a fantastic note Differentiate…


There is No Agency Business

By Christopher Ross | September 08, 2017

After reading Avi Dan’s piece What’s Behind The Trouble On Madison Avenue, I felt compelled to do more than just leave an epic comment. Avi’s post is well worth the read and makes some vital points about significant challenges in…


Wrenches, Riders, and Marketing Technology

By Christopher Ross | August 24, 2017

As a kid, I worked part-time at a bike shop (selling bikes, not building or repairing them). While working at the shop, I quickly learned that some of the most amazing mechanics, who loved to ride, were often not particularly…


The Best Part of Your Pitch is What You Don’t Do

By Christopher Ross | August 09, 2017

“We continue to expand our portfolio of services here at The Amalgamated, Intergalactic Consulting, and Design Agency. You need creative? We can make an old shoe go viral. Do you need to be data-driven? Our army of data scientists can…


The Everything Business

By Christopher Ross | March 30, 2017

One of the most memorable agency pitches I’ve ever seen hinged on highlighting homogeneity. I worked at a large telecom company in a business unit focused on the small business space. We were doing a full agency review and had…


Don’t Be a Martech Fred

By Christopher Ross | February 15, 2017

Sure, six grand seems like a lot of money for a mountain bike, but look at that thing! Standing in the bike shop I’m silently enumerating all the many merits of this carbon fiber miracle and attempting to justify spending…