Chris Fletcher

A member of the Gartner Blog Network

Entries Tagged as 'Lead Management'


“Old school” Lead Management

by Chris Fletcher  |  December 13, 2011  |  Comments Off

Senior executives consistently rank customer acquisition and customer retention as their #1 and #2 priorities.  They put constant pressure on the marketing organization to feed the sales engine, and marketing executives scramble to generate leads – qualified selling opportunities – using email campaigns, mobile search, webinars, digital marketing, social networking, and any other digital medium [...]

Comments Off

Category: Uncategorized     Tags: , , , , , , , , ,

Hello, World Redux

by Chris Fletcher  |  December 8, 2011  |  Comments Off

Hello, World! OK, I realize that my first blog didn’t start with the usual ‘Hello, World’ introductions and pleasantries but instead dove into the cold New England waters of e-commerce and lobsters. Let me take a short step back to introduce myself and let you know what you can expect here. I have: .Spent 30 [...]

Comments Off

Category: Uncategorized     Tags: , , , , , , , , , ,