Carolina Milanesi

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Carolina Milanesi
Research VP
10 years at Gartner
11 years IT industry

Carolina Milanesi is a Research VP in Gartner's Mobile Devices team and agenda manager for mobile devices. Ms. Milanesi leads the research for mobile devices worldwide and is responsible for the forecasting and market share effort in this area. Other areas of coverage are mobile…Read Full Bio

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HP TouchPad is finally unveiled. Does it live up to expectations?

by Carolina Milanesi  |  February 10, 2011  |  2 Comments

The HP TouchPad was finally unveiled today in San Francisco. The hardware certainly looks good with a sleek design and a good feature set. WebOS comes with a few improvements and tweaks from the Palm Pre that makes the product a credible competitor in the already busy tablet market. HP also seem to have put a lot of effort into the application catalogue counting over 6 thousand apps in it’s store. There are also some interesting differentiators in the Touch Stone and the Touch To Share technology. Although there was no indication on pricing if I had to guess I would say in the 600 USD.

Abandoning the Palm brand, HP also introduced two smartphones the Pre Veer and the Pre3. The Veer joins into the “mini” trend that we have seen in Europe since last year but that has not hit the US market yet. We mentioned in our research, that if consumers are buying tablets they might be interesting in a smaller form factor smartphone that offers the same experience as the tablet but with a smaller footprint. The Pre3 is an improved Pre with a world-phone set up supporting HSPA and EVDO.

HP seems to be building on this ease of use for multiple device ownership. Although this is certainly a bonus it might also be something that comes naturally to consumers. As a consumer surely I want my smartphone and my tablet to run on the same OS so that I can leverage my apps, settings and content. That said, I think that HP is being smart at trying to sell this tie between devices as a differentiator rather than forcing users into it by creating a dependence from one product to another one. Synergy and Touch Stone allowing for cloud and wireless devices synch are certainly a differentiator.

HP has delivered on the first step of what will certainly be a long journey for them. To some extent, HP will have to be convincing that it can be a credible player in this market. Tablets are sexy, cutting edge devices that need a brand that consumers see as such. This is what HP need to work on by launching a strong marketing campaign and by leveraging it’s channel partners to build market presence quickly.

Adding WebOS to the PC is a very interesting move aimed at strengthening the ecosystem offering for developers and partners as well as locking consumers into an HP experience.

Gartner will be publishing an event note covering the announcements in more detail.

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2 responses so far ↓

  • 1 Sam at Partnerpedia   February 10, 2011 at 8:01 pm

    Hopefully, HP has learned from the Pre that a lack of apps will hold it back. I have colleagues who love the Pre, but gave up and went to a Droid device due to a lack of apps support.

    Time for an HP App Store?

  • 2 timop   February 17, 2011 at 11:15 am

    Carolina, agree that differentiation will be key for smart phone device makers, particularly for mass market penetration at lower price points. This goal is most effectively by pre-installing key third party and white-label Apps that synch with consumer behaviors.
    Winners will partner with those mobile social media engines that:
    blend with youth’s real-life activities; respect their privacy; enhance shared experiences; and offer new and improved features to capitalize on existing behaviors, such as texting and IM.