Carol Rozwell

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Entries Tagged as 'social software'


Beware: The Seduction of Social

by Carol Rozwell  |  July 25, 2011  |  2 Comments

During the past week, I enjoyed a number of face to face meetings with clients from across a wide variety of industries. We talked about a raft of issues, some industry-specific, some pretty general in nature. A theme that seldom surfaced explicitly but that underlies much of the discussion is what I like to call [...]

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Category: Change management Collaboration Social media Social networks social software Strategic Planning Uncategorized     Tags: , , , , , ,

Recap of the Social Media Webinar

by Carol Rozwell  |  July 15, 2011  |  14 Comments

Yesterday, I had the pleasure of presenting a webinar titled “Taking a Strategic Approach to Social Media” (link to the replay) with Anthony Bradley. I’ll summarize some of the major points we covered by responding to three of the questions we received. Question: How do we justify an investment in social media? Answer: when social [...]

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The Future Workplace Is Already Here, Just Not Evenly Distributed

by Carol Rozwell  |  May 23, 2011  |  2 Comments

I spent a delightful day at the MIT Sloan CIO Symposium (#MITCIO) last week. It was delightful because I had the luxury of listening to a roster of informative speakers discussing a wide variety of issues ranging from cloud (of course!) to analytics. It was also nice to be able to attend the event without [...]

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Category: Change management Collaboration community Knowledge management Social networks social software Strategic Planning Uncategorized     Tags: , , , , , , , , , ,

Social Initiatives Must Answer WIIFM – With Feeling!

by Carol Rozwell  |  May 16, 2011  |  Submit a Comment

I’ve just spent a week working with clients on the development of their social media strategy. We’ve gone through a mini-strategy planning session where we examined a key area for social deployment: the domain. A domain is an area of enterprise concern where social media may have a significant impact. We pose four questions for [...]

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Finding the True VoC

by Carol Rozwell  |  April 12, 2011  |  2 Comments

One of the people I had breakfast with during the Portals, Content and Collaboration Summit was from the insurance industry. His organization, like many insurers, depends on a network of agents to sell their policies. For many years, they have focused on making it easy for an agent to write a policy so they would [...]

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PCC and C360 Wrap-up

by Carol Rozwell  |  April 6, 2011  |  Submit a Comment

I’ve just returned from the co-located Portals, Content & Collaboration and the Customer 360 Summits. We were encouraged the significant increase in attendance. More attendees than last year and more senior-level people. By all counts, people went home with new information and having made some new friends. My photo of the sculpture at LA Live [...]

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Blue M&Ms in the Green Room

by Carol Rozwell  |  February 16, 2011  |  3 Comments

Awhile back, I heard an interview with a well-known band. They described the challenge of road trips were they went from city to city, often with very little done time in between shows. In each location they had to give their best performance so the audience felt it was the first venue where they played, [...]

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In the land of too much

by Carol Rozwell  |  February 8, 2011  |  Submit a Comment

Those of us in the Northeast of the US are having and exciting winter – if you measure excitement by the amount of snow that’s fallen. This may be the first full week this month we are not bracing for another onslaught of the fluffy white delight. Now snow is fine, except when it falls [...]

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Plan for social media success, don’t just expect it to happen

by Carol Rozwell  |  January 25, 2011  |  2 Comments

Many of my blogs make the point that employing a “provide and pray” approach to social media is a recipe for failure. Despite the ease-of-use and intuitive nature of social media, without a clear definition of purpose the use of social media will gradually decline. Following a recent talk, an attendee tracked me down to [...]

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Category: Change management Collaboration community Social media Social networks social software Uncategorized     Tags: , , , , ,

Social Media Initiatives Need Coordination

by Carol Rozwell  |  October 29, 2010  |  2 Comments

This week I had the pleasure of doing two webinars on the subject of how to develop a social media strategy. During the sessions, I asked several polling questions about the status of social media initiatives. Not everyone attending the session chose to participate in the poll. Nonetheless, I still got a sampling from over [...]

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