Carol Rozwell

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Entries Tagged as 'Social networks'


Don’t Let Legalese Spoil Your Social Media Policy

by Carol Rozwell  |  January 31, 2012  |  3 Comments

Well it happened again. I reviewed another social media policy written by people with good intentions who were intent on reducing risk. The problem is that the policy was quite clear on what the company’s employees should not do – but left some unanswered questions about what they should do. We believe a more useful [...]

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Category: Change management Social media Social networks     Tags: , , , ,

Lotusphere Learnings

by Carol Rozwell  |  January 20, 2012  |  Submit a Comment

I attended Lotusphere 2012 this week. Actually, I attended LotusConnect, the event focused on letting customers tell their stories about how IBM’s products service the business. The case studies from notable organizations such as TD Bank, Children’s Hospital and Caterpillar were compelling. Some implementations were further along than others, but all of the speakers spoke [...]

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Category: Change management Collaboration Knowledge management Social media Social networks community social software     Tags: , , , , , ,

KM, Schma-em

by Carol Rozwell  |  November 4, 2011  |  4 Comments

Any Gartner analyst knows that interest in particular topics waxes and wanes, sometimes for discernible reasons and sometimes we don’t know why. This week’s topic was knowledge management, or as the aficionados call it, KM. The first client call was a review of a KM strategy and then other discussions progressed from there. What comes up frequently – and did again [...]

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Category: Change management Collaboration Knowledge management Social media Social networks Uncategorized community social software     Tags: , , , , , , , , , , , , ,

Survey Results from the Social Media Strategy Webinar

by Carol Rozwell  |  October 16, 2011  |  2 Comments

This week Anthony Bradley and I delivered a webinar titled “Taking A Strategic Approach to Social Media.” During the webinar we asked the attendees three questions about their social media initiatives. Here are the results from those polls. Question: How would you characterize your organization’s social media initiatives? 142 people answered this question. 19% – We’re [...]

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Category: Change management Social media Social networks Strategic Planning social software     Tags: , , , , , ,

Top 10 Signals That Your Management Doesn’t “Get’’ Social Media

by Carol Rozwell  |  October 10, 2011  |  5 Comments

Social has turned the corner from interesting to imperative. However, some business leaders are reluctant to explore how business getting social might benefit their organization. They believe that social media isn’t relevant for their organization or that it’s just a “consumer thing” and only marketing needs to pay attention. They make statements that imply that [...]

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Category: Social media Social networks social software     Tags: , , ,

Social Media Strategy Roundtable Best Practices

by Carol Rozwell  |  October 5, 2011  |  7 Comments

One of the sessions I moderated at the PCC Summit was a roundtable discussion of how to develop a social media strategy that services internal and external needs. The participants represented a variety of industries and circumstances, yet they shared a similar set of challenges: Running to catch up with consumer expectations Dealing with the [...]

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Category: Change management Collaboration Social media Social networks community     Tags: , , , , , ,

Bring 1000 Eyes to Bear with Social Media

by Carol Rozwell  |  September 29, 2011  |  2 Comments

Many of my client conversations at the recently concluded Portals, Content and Collaboration Summit centered on social media. Despite many examples of successful deployments, some organizations are still struggling to see how social applies to their business. The questions have a common ring to them – what should I do with social? A more productive [...]

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Category: Change management Collaboration Knowledge management Social media Social networks community social software     Tags: , , , , , , , , , , , ,

Spontaneous Social Adoption

by Carol Rozwell  |  August 18, 2011  |  6 Comments

In an earlier post Beware: The Seduction of Social, I commented that the “provide and pray” approach for social technology doesn’t work. While working on the Business Gets Social scenario for fall symposium, I explored two critical uncertainties: how organizations will allocate resources and how work will be executed. During this exploration, it became evident [...]

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Category: Change management Collaboration Knowledge management Social media Social networks Uncategorized community social software     Tags: , , , , , , , , , , ,

Beware: The Seduction of Social

by Carol Rozwell  |  July 25, 2011  |  2 Comments

During the past week, I enjoyed a number of face to face meetings with clients from across a wide variety of industries. We talked about a raft of issues, some industry-specific, some pretty general in nature. A theme that seldom surfaced explicitly but that underlies much of the discussion is what I like to call [...]

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Category: Change management Collaboration Social media Social networks Strategic Planning Uncategorized social software     Tags: , , , , , ,

Recap of the Social Media Webinar

by Carol Rozwell  |  July 15, 2011  |  14 Comments

Yesterday, I had the pleasure of presenting a webinar titled “Taking a Strategic Approach to Social Media” (link to the replay) with Anthony Bradley. I’ll summarize some of the major points we covered by responding to three of the questions we received. Question: How do we justify an investment in social media? Answer: when social [...]

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Category: Collaboration Social media Social networks social software     Tags: , , , , , , , ,