Carol Rozwell

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Entries Tagged as 'Social networking'


Social Media Strategy Roundtable Best Practices

by Carol Rozwell  |  October 5, 2011  |  7 Comments

One of the sessions I moderated at the PCC Summit was a roundtable discussion of how to develop a social media strategy that services internal and external needs. The participants represented a variety of industries and circumstances, yet they shared a similar set of challenges: Running to catch up with consumer expectations Dealing with the [...]

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Category: Change management Collaboration community Social media Social networks     Tags: , , , , , ,

Bring 1000 Eyes to Bear with Social Media

by Carol Rozwell  |  September 29, 2011  |  2 Comments

Many of my client conversations at the recently concluded Portals, Content and Collaboration Summit centered on social media. Despite many examples of successful deployments, some organizations are still struggling to see how social applies to their business. The questions have a common ring to them – what should I do with social? A more productive [...]

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Spontaneous Social Adoption

by Carol Rozwell  |  August 18, 2011  |  6 Comments

In an earlier post Beware: The Seduction of Social, I commented that the “provide and pray” approach for social technology doesn’t work. While working on the Business Gets Social scenario for fall symposium, I explored two critical uncertainties: how organizations will allocate resources and how work will be executed. During this exploration, it became evident [...]

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Category: Change management Collaboration community Knowledge management Social media Social networks social software Uncategorized     Tags: , , , , , , , , , , ,

Don’t Diss the Lurkers

by Carol Rozwell  |  August 8, 2011  |  3 Comments

Keeping a community vibrant and its members engaged is hard work. Shepherding a community through the stages of its lifecycle from inception to robust interaction takes finesse. Especially when communities of practice are expected to produce a work-related deliverable, balance is key. The community shepherd – I think that description is more appropriate than community [...]

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Recap of the Social Media Webinar

by Carol Rozwell  |  July 15, 2011  |  14 Comments

Yesterday, I had the pleasure of presenting a webinar titled “Taking a Strategic Approach to Social Media” (link to the replay) with Anthony Bradley. I’ll summarize some of the major points we covered by responding to three of the questions we received. Question: How do we justify an investment in social media? Answer: when social [...]

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Category: Collaboration Social media Social networks social software     Tags: , , , , , , , ,

The Future Workplace Is Already Here, Just Not Evenly Distributed

by Carol Rozwell  |  May 23, 2011  |  2 Comments

I spent a delightful day at the MIT Sloan CIO Symposium (#MITCIO) last week. It was delightful because I had the luxury of listening to a roster of informative speakers discussing a wide variety of issues ranging from cloud (of course!) to analytics. It was also nice to be able to attend the event without [...]

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Category: Change management Collaboration community Knowledge management Social networks social software Strategic Planning Uncategorized     Tags: , , , , , , , , , ,

Social Initiatives Must Answer WIIFM – With Feeling!

by Carol Rozwell  |  May 16, 2011  |  Submit a Comment

I’ve just spent a week working with clients on the development of their social media strategy. We’ve gone through a mini-strategy planning session where we examined a key area for social deployment: the domain. A domain is an area of enterprise concern where social media may have a significant impact. We pose four questions for [...]

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In the land of too much

by Carol Rozwell  |  February 8, 2011  |  Submit a Comment

Those of us in the Northeast of the US are having and exciting winter – if you measure excitement by the amount of snow that’s fallen. This may be the first full week this month we are not bracing for another onslaught of the fluffy white delight. Now snow is fine, except when it falls [...]

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Plan for social media success, don’t just expect it to happen

by Carol Rozwell  |  January 25, 2011  |  2 Comments

Many of my blogs make the point that employing a “provide and pray” approach to social media is a recipe for failure. Despite the ease-of-use and intuitive nature of social media, without a clear definition of purpose the use of social media will gradually decline. Following a recent talk, an attendee tracked me down to [...]

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Category: Change management Collaboration community Social media Social networks social software Uncategorized     Tags: , , , , ,

A few books that made me think

by Carol Rozwell  |  January 4, 2011  |  2 Comments

Now that we’ve closed out 2010 and are preparing for what might come our way in 2011, I’d like to share a few books that influenced my thinking last year and will undoubtedly be echoed in this year’s research. First, let me mention that there are many excellent business and management books. This list is [...]

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Category: Change management Collaboration Knowledge management Social media Social networks Strategic Planning Uncategorized     Tags: , , , , ,