Carol Rozwell

A member of the Gartner Blog Network

Entries Tagged as 'Social networking'


Looking forward to social business evolution in 2012

by Carol Rozwell  |  January 11, 2012  |  4 Comments

This time of year, I like to review what people think is in store for us in the coming twelve months. I’ve read through lots of material, so I thought I would summarize a few points about what I hope will change in 2012 as well as a few trends I expect will play out. [...]

4 Comments »

Category: Collaboration Social media Social networks Strategic Planning Uncategorized community social software     Tags: , , , , , , ,

Easy Answers Don’t Solve Tough Problems

by Carol Rozwell  |  December 15, 2011  |  1 Comment

I like my clients. Really. Most of them are wonderful people struggling with tough issues. They are overworked and resource-constrained, yet they soldier on trying to find solutions to wicked problems. They deal with conflicting management mandates and absurd deadlines with equanimity. But every now and then I get a question that makes me wince. [...]

1 Comment »

Category: Change management Collaboration Knowledge management Social media Social networks Strategic Planning community social software     Tags: , , , , , ,

Social Media Doesn’t Change Business Basics. But.

by Carol Rozwell  |  December 6, 2011  |  4 Comments

It’s interesting how so many client inquires are initially described as questions about social media, but then really turn out to be variations of more traditional issues like collaboration, knowledge management or community enablement. The common denominator among these topics is the desire to use technology to make people more effective in their jobs. The [...]

4 Comments »

Category: Change management Collaboration Knowledge management Social media Social networks community social software     Tags: , , , , , , , , , , ,

KM, Schma-em

by Carol Rozwell  |  November 4, 2011  |  4 Comments

Any Gartner analyst knows that interest in particular topics waxes and wanes, sometimes for discernible reasons and sometimes we don’t know why. This week’s topic was knowledge management, or as the aficionados call it, KM. The first client call was a review of a KM strategy and then other discussions progressed from there. What comes up frequently – and did again [...]

4 Comments »

Category: Change management Collaboration Knowledge management Social media Social networks Uncategorized community social software     Tags: , , , , , , , , , , , , ,

Survey Results from the Social Media Strategy Webinar

by Carol Rozwell  |  October 16, 2011  |  2 Comments

This week Anthony Bradley and I delivered a webinar titled “Taking A Strategic Approach to Social Media.” During the webinar we asked the attendees three questions about their social media initiatives. Here are the results from those polls. Question: How would you characterize your organization’s social media initiatives? 142 people answered this question. 19% – We’re [...]

2 Comments »

Category: Change management Social media Social networks Strategic Planning social software     Tags: , , , , , ,

Top 10 Signals That Your Management Doesn’t “Get’’ Social Media

by Carol Rozwell  |  October 10, 2011  |  6 Comments

Social has turned the corner from interesting to imperative. However, some business leaders are reluctant to explore how business getting social might benefit their organization. They believe that social media isn’t relevant for their organization or that it’s just a “consumer thing” and only marketing needs to pay attention. They make statements that imply that [...]

6 Comments »

Category: Social media Social networks social software     Tags: , , ,

Social Media Strategy Roundtable Best Practices

by Carol Rozwell  |  October 5, 2011  |  7 Comments

One of the sessions I moderated at the PCC Summit was a roundtable discussion of how to develop a social media strategy that services internal and external needs. The participants represented a variety of industries and circumstances, yet they shared a similar set of challenges: Running to catch up with consumer expectations Dealing with the [...]

7 Comments »

Category: Change management Collaboration Social media Social networks community     Tags: , , , , , ,

Bring 1000 Eyes to Bear with Social Media

by Carol Rozwell  |  September 29, 2011  |  2 Comments

Many of my client conversations at the recently concluded Portals, Content and Collaboration Summit centered on social media. Despite many examples of successful deployments, some organizations are still struggling to see how social applies to their business. The questions have a common ring to them – what should I do with social? A more productive [...]

2 Comments »

Category: Change management Collaboration Knowledge management Social media Social networks community social software     Tags: , , , , , , , , , , , ,

Spontaneous Social Adoption

by Carol Rozwell  |  August 18, 2011  |  6 Comments

In an earlier post Beware: The Seduction of Social, I commented that the “provide and pray” approach for social technology doesn’t work. While working on the Business Gets Social scenario for fall symposium, I explored two critical uncertainties: how organizations will allocate resources and how work will be executed. During this exploration, it became evident [...]

6 Comments »

Category: Change management Collaboration Knowledge management Social media Social networks Uncategorized community social software     Tags: , , , , , , , , , , ,

Don’t Diss the Lurkers

by Carol Rozwell  |  August 8, 2011  |  3 Comments

Keeping a community vibrant and its members engaged is hard work. Shepherding a community through the stages of its lifecycle from inception to robust interaction takes finesse. Especially when communities of practice are expected to produce a work-related deliverable, balance is key. The community shepherd – I think that description is more appropriate than community [...]

3 Comments »

Category: Change management Collaboration Knowledge management Social networks community     Tags: , , , , , , ,