Carol Rozwell

A member of the Gartner Blog Network

Entries Tagged as 'Collective'


Social Media Doesn’t Change Business Basics. But.

by Carol Rozwell  |  December 6, 2011  |  4 Comments

It’s interesting how so many client inquires are initially described as questions about social media, but then really turn out to be variations of more traditional issues like collaboration, knowledge management or community enablement. The common denominator among these topics is the desire to use technology to make people more effective in their jobs. The [...]

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Category: Change management Collaboration Knowledge management Social media Social networks community social software     Tags: , , , , , , , , , , ,

Spontaneous Social Adoption

by Carol Rozwell  |  August 18, 2011  |  6 Comments

In an earlier post Beware: The Seduction of Social, I commented that the “provide and pray” approach for social technology doesn’t work. While working on the Business Gets Social scenario for fall symposium, I explored two critical uncertainties: how organizations will allocate resources and how work will be executed. During this exploration, it became evident [...]

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Category: Change management Collaboration Knowledge management Social media Social networks Uncategorized community social software     Tags: , , , , , , , , , , ,

Don’t Diss the Lurkers

by Carol Rozwell  |  August 8, 2011  |  3 Comments

Keeping a community vibrant and its members engaged is hard work. Shepherding a community through the stages of its lifecycle from inception to robust interaction takes finesse. Especially when communities of practice are expected to produce a work-related deliverable, balance is key. The community shepherd – I think that description is more appropriate than community [...]

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Category: Change management Collaboration Knowledge management Social networks community     Tags: , , , , , , ,

Recap of the Social Media Webinar

by Carol Rozwell  |  July 15, 2011  |  14 Comments

Yesterday, I had the pleasure of presenting a webinar titled “Taking a Strategic Approach to Social Media” (link to the replay) with Anthony Bradley. I’ll summarize some of the major points we covered by responding to three of the questions we received. Question: How do we justify an investment in social media? Answer: when social [...]

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Category: Collaboration Social media Social networks social software     Tags: , , , , , , , ,

Plan for social media success, don’t just expect it to happen

by Carol Rozwell  |  January 25, 2011  |  2 Comments

Many of my blogs make the point that employing a “provide and pray” approach to social media is a recipe for failure. Despite the ease-of-use and intuitive nature of social media, without a clear definition of purpose the use of social media will gradually decline. Following a recent talk, an attendee tracked me down to [...]

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Category: Change management Collaboration Social media Social networks Uncategorized community social software     Tags: , , , , ,

Twitter View – Gartner Symposium in Cannes – Tuesday

by Carol Rozwell  |  November 9, 2010  |  1 Comment

Elise Olding, Deb Logan and I continued to monitor the twitter stream at the Gartner Symposium in Cannes (#gartnersym).  According to Tweettronics as of 10 PM today (Cannes time) there were 1073 tweets from 356 users. The wordle describes what is on peoples’ minds. What’s interesting is how the mention of some topics (such as cloud) [...]

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Category: Cloud Collaboration Social media Social networks Uncategorized social software     Tags: , , , ,

Social media is new and different, but not that new and different

by Carol Rozwell  |  March 5, 2010  |  1 Comment

 Over the past two weeks, I’ve met with a varied roster of clients from multiple industries to discuss social media and how it can be used in their business. The perception of how valuable social media is, or can be, to their organizations ranged from “it’s interesting but we’re not sure what to do with [...]

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Susan Boyle and Innovation

by Carol Rozwell  |  December 22, 2009  |  1 Comment

Susan Boyle’s video on YouTube is now officially the most frequently viewed video of 2009, as reported by BBC News. Clearly she grabbed a great deal of attention with her stunning rendition of the song “I Dreamed a Dream.” Why? On one hand, many of us were mesmerized by her lovely voice. But on another [...]

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What I learned about Twitter this week

by Carol Rozwell  |  November 12, 2009  |  8 Comments

This week, I attended a vendor event. It followed several Gartner events where the attendees used Twitter as an additional channel to experience, participate and make the event their own. What I find significant is that in the course of about a year, microblogging during events has become de rigueur. Admittedly, not everyone attending an [...]

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