Carol Rozwell

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Entries Categorized as 'Social media'


If Justin Timberlake can make a comeback using social media, why can’t you?

by Carol Rozwell  |  March 28, 2013  |  Submit a Comment

Yesterday’s New York Times article chronicled Justin Timberlake’s effective use of social media to sell nearly a million copies of his comeback album “The 20/20 Experience” in its first week out. This paragraph summarized the lesson: “Yet the master stroke . . . was the personal touch that Mr. Timberlake brought to every aspect of the [...]

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Category: Change management Social media Social networks     Tags: , , , ,

Of Autopsies and Analytics

by Carol Rozwell  |  March 13, 2013  |  4 Comments

Recently, I read an interesting article from MIT Tech Review which diagnosed why the social network Friendster failed – An Autopsy of a Dead Social Network. The research done by David Garcia and colleagues at the Swiss Federal Institute of Technology in Zurich concluded that networks with a significant percentage of participants who had two [...]

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Stalking the Elusive Requirements Definition!

by Carol Rozwell  |  January 2, 2013  |  2 Comments

I’ve been lucky to have had some very interesting jobs during the course of my career. One stint as an applications auditor gave me lots of insight that applies directly in my current role as an analyst. In short, my teammates and I interviewed application developers and the customers for whom they had developed the [...]

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What’s Next?

by Carol Rozwell  |  December 13, 2012  |  1 Comment

This week I met with a variety of clients. In one session attended by 11 people, we started the meeting by asking each person to introduce themself and mention the questions they wanted me to cover. One of the attendees responded that they’d like to know what’s next. “What is the next thing over the horizon, [...]

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Category: Change management Collaboration Knowledge management Social media Social networks Strategic Planning     Tags: , , , , , , , ,

Thoughts on Orlando Symposium

by Carol Rozwell  |  November 2, 2012  |  2 Comments

Symposium week is always a mad rush of 1-1 meetings, presentations, workshops and chance encounters. But this year it seemed more intense, more frenzied. Perhaps the fact that the facilities were bursting at the seams added to this impression. And then there were the incessant warnings of hurricane Sandy which you can’t avoid when traveling in Florida. [...]

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The Month of Thinking Differently

by Carol Rozwell  |  August 30, 2012  |  1 Comment

This has been a month of thinking differently. I’ve been working a maverick research project with my colleague Deb Logan. We’ve been delving into the characteristics that epitomize a socially centered leader. We contend that only socially centered leaders can ensure sustainable business performance for the organizations they lead. This is not about sprinkling social [...]

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Category: Change management Collaboration Social media Social networks social software Strategic Planning     Tags: , , , , , , , , , , ,

Move It or Lose It – Keeping Knowledge on the Move

by Carol Rozwell  |  August 6, 2012  |  1 Comment

Knowledge management has gone through a metamorphosis but it seems not everyone got the memo. In our Gartner research, we’ve written about a shift in focus from knowledge capture to creating connections among knowledgeable people. The premise of the research is that the reason so many of the knowledge management initiatives started a decade a [...]

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The Tortoise Never Wins – Thoughts on E2.0

by Carol Rozwell  |  June 29, 2012  |  1 Comment

It’s always a pleasure for me to attend an event where I don’t have to be “on” all the time. It’s delightful to sit back and listen to other people’s perspectives, to absorb a different set of attitudes about a topic. Last week, I attended Enterprise 2.0, or as it has now been renamed E2.0, [...]

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Friends don’t let friends do social without a purpose

by Carol Rozwell  |  May 26, 2012  |  1 Comment

I’ve been reflecting on the myriad of client meetings I had during the PPM and Enterprise Architecture Summits. When you have lots of discussions on a single topic in quick succession, it helps you to crystallize the common theme. What I was surprised by is the mystical, magical and miraculous powers some people attach to social. [...]

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Category: Change management Collaboration community Knowledge management Social media Social networks social software Strategic Planning     Tags: , , , , , , , , , ,

Social Media: Lessons from the Field

by Carol Rozwell  |  April 23, 2012  |  7 Comments

Awhile back, as I was merrily making my way to a client workshop on social business strategy, I experienced a “travel disruption.” The specifics of the location and provider are not important, but there is a lesson for all organizations in what happened – or more exactly, what didn’t. This was a rather classic travel [...]

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Category: Social media Social networks Uncategorized     Tags: , , ,