Symposium week is always a mad rush of 1-1 meetings, presentations, workshops and chance encounters. But this year it seemed more intense, more frenzied. Perhaps the fact that the facilities were bursting at the seams added to this impression. And then there were the incessant warnings of hurricane Sandy which you can’t avoid when traveling in Florida. As it turned out, when Sandy eventually made landfall the northeast on Monday she definitely left her mark.
Some years, the 1-1 meetings have a singular theme. That one question that everyone is asking. This year was a little different. The topic was the same – social media – but there were many variants. In the spirit of ”a picture is worth a thousand words,” I thought a wordle would be nice a nice summary of the topics discussed during my 1-1 meetings.
It doesn’t take a data scientis to figure out that social media was the dominant theme – or as my colleagues in the consulting world would say, the presenting problem. But should it be?
I’m surprised that so many questions are of “what should we do about social media” variety. The Gartner perspective is that you start with the business drivers and the organizational goals, temper this information with current external conditions and then determine where change is needed. With this background information, you are then positioned to ask the critical question that should guide your social business strategy: where are the best places for us to bring “1000 eyes to bear” to solve problems or uncover new opportunities.
The watchwords for social business are participation, transparency, openness and diversity of opinion. A systematic review of your business model looking for situations where those attributes would add value to current business processes is extremely valuable.
The most effective social business strategy is one that is specific to your organization, one that draws on the social attributes mentioned above and thereby enables you to better meet the expections your employees, customers and business partners have of you.
So in summary, don’t focus on social media per se, but explore how capitalizing on social concepts can make you a better business.
Category: Change management Collaboration community Knowledge management Social media Social networks social software Tags: Collaboration dynamics, Knowledge management, organizational change, Organizational liquidity, Social media, Social networking