Social has turned the corner from interesting to imperative. However, some business leaders are reluctant to explore how business getting social might benefit their organization. They believe that social media isn’t relevant for their organization or that it’s just a “consumer thing” and only marketing needs to pay attention. They make statements that imply that social media is dangerous – statements which, upon examination, often reveal a misunderstanding of how all businesses are being changed by social.
To poke a little fun at the topic, we pulled together a top 10 list of our “favorite” statements about social media. Hopefully, you won’t recognize anything your management says about social on the list. But if you do, it’s an indication that maybe they don’t yet quite understand the upside of social. We hope this top 10 list will make you chuckle. But don’t forget that underlying every statement is a perception that needs to be dealt with.
The top 10 signals that your management just doesn’t ‘’get’’ social media are:
10. They start telling you anecdotes about how their children use social media, then start shaking their heads.
9. They get somebody to ghostwrite their blogs.
8. They ban access to social media because people will waste time or “someone might say something bad about us.”
7. They say, “Our customers are over 40, so they aren’t on Facebook or Twitter.”
6. They put a summer intern in charge of the social media ‘‘project’’.
5. They ask, “Why do I need input from social media? All the really smart people already work for us.”
4. They say, “Show me an enterprise that increased its revenue by using social communications.”
3. They don’t define the purpose, but want to try ‘‘something’’ to ‘‘see what happens’’.
2. They insist that every communication be approved before it’s posted on Twitter, LinkedIn, Facebook, YouTube, or other social networking site.
1. They think that creating a Facebook fan page is a social media strategy.
Let’s hope you don’t hear too many of the above statements in your own company, but if you do, remember that business getting social is inevitable. Educate yourself and the senior leaders in your organization about how social media is being used to enhance interactions with employees, business partners, customers, prospects and the social Web. Search out good ideas, and adapt them to make them work for you.
If you are a client, you can read the full report “Top 10 Signals That Your Management Doesn’t “Get” Social Media and What To Do About It”.
I hope to see you in Orlando next week.
Read Complimentary Relevant Research
Predicts 2017: Artificial Intelligence
Artificial intelligence is changing the way in which organizations innovate and communicate their processes, products and services. Practical...
View Relevant Webinars
The Mobile Scenario: Taking Mobility to the Next Level
The definition of "mobile" in the post-app era will involve new interactions such as bots and conversations, new devices such as wearables...
Comments or opinions expressed on this blog are those of the individual contributors only, and do not necessarily represent the views of Gartner, Inc. or its management. Readers may copy and redistribute blog postings on other blogs, or otherwise for private, non-commercial or journalistic purposes, with attribution to Gartner. This content may not be used for any other purposes in any other formats or media. The content on this blog is provided on an "as-is" basis. Gartner shall not be liable for any damages whatsoever arising out of the content or use of this blog.