Taking a Fresh Look at Beacons

By | March 24, 2017

Marketers have been excited about using contextual signals like location as an input to deliver relevant experiences to audiences for more than a decade. As my colleague, Charles Golvin, pointed out in his excellent research note about proximity marketing techniques…


Hello world!

By | December 20, 2016

Welcome to Gartner Blog Network. Stay tuned for more developments in the Gartner Blog Network!