Brian Prentice

A member of the Gartner Blog Network

Brian Prentice
Research VP
9 years at Gartner
26 years IT industry

Brian Prentice is a research vice president and focuses on emerging technologies and trends with an emphasis on those that impact an organization's software and application strategy... Read Full Bio

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Bing Jingle or Eurovision Song Contest – You Be The Judge

by Brian Prentice  |  August 7, 2009  |  Comments Off

Do you enjoy watching the singers that flop the American Idol auditions more than the ones that make the finals? If so, you might want to spend some time cruising the entries of Microsoft Bing Jingle contest. To give you a sense of how good it gets check out the winner.

Someone needs to remind Microsoft’s ad agency that “viral” marketing is a figure of speech – campaigns should not result in actual physical illness.

Mind you, if you dress this guy in some black jeans and a vest, add some pretty blond background singers and three cossack-type stage dancers than I swear to God you’ll have a hard time telling this apart from the winning entry of the 2009 Eurovision Song Contest.

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