Comments on: Should "Apple" Be a Verb? http://blogs.gartner.com/brian_prentice/2008/12/23/should-apple-be-a-verb/ A member of the Gartner Blog Network Thu, 22 Dec 2011 15:44:09 +0000 hourly 1 http://wordpress.org/?v=3.0.4 By: Brian Prentice http://blogs.gartner.com/brian_prentice/2008/12/23/should-apple-be-a-verb/comment-page-1/#comment-35 Brian Prentice Sat, 27 Dec 2008 08:01:40 +0000 http://blogs.gartner.com/brian_prentice/2008/12/23/should-apple-be-a-verb/#comment-35 Nick - I don't think you can turn an average IT person into a designer. What you can do is to hire designers and put them in a lead position on technology projects. Nick – I don’t think you can turn an average IT person into a designer. What you can do is to hire designers and put them in a lead position on technology projects.

]]> By: Frank DiGiovanni http://blogs.gartner.com/brian_prentice/2008/12/23/should-apple-be-a-verb/comment-page-1/#comment-32 Frank DiGiovanni Wed, 24 Dec 2008 16:42:48 +0000 http://blogs.gartner.com/brian_prentice/2008/12/23/should-apple-be-a-verb/#comment-32 Didn't Xerox attempt to protect it's trademark from becoming a verb without much success? I seem to remember an advertising campaign to distinguish Xeroxing copies vs make copies on a Xerox brand copier many years ago. If the public starts to use it enough as a verb then eventually it ends up listed as such in a various dictionary's and wiki's as the lawyers try to remove the offending references. Just my two cents, Didn’t Xerox attempt to protect it’s trademark from becoming a verb without much success? I seem to remember an advertising campaign to distinguish Xeroxing copies vs make copies on a Xerox brand copier many years ago. If the public starts to use it enough as a verb then eventually it ends up listed as such in a various dictionary’s and wiki’s as the lawyers try to remove the offending references. Just my two cents,

]]> By: Brian Prentice: Should “Apple” Be a Verb? http://blogs.gartner.com/brian_prentice/2008/12/23/should-apple-be-a-verb/comment-page-1/#comment-31 Brian Prentice: Should “Apple” Be a Verb? Wed, 24 Dec 2008 16:08:47 +0000 http://blogs.gartner.com/brian_prentice/2008/12/23/should-apple-be-a-verb/#comment-31 [...] Read more… Share: [...] [...] Read more… Share: [...]

]]> By: Nick Jones http://blogs.gartner.com/brian_prentice/2008/12/23/should-apple-be-a-verb/comment-page-1/#comment-30 Nick Jones Wed, 24 Dec 2008 09:27:27 +0000 http://blogs.gartner.com/brian_prentice/2008/12/23/should-apple-be-a-verb/#comment-30 Given that large organisations like Apple are very defensive about creative use of their name or brand people could end up in court over this one. I recall that people have already been attacked by lawyers over the use of "Google" as a verb for example. Can I suggest the use of an alternative word - fructify - to make fruitful? E.g. "I'm going to fructify my IT organisation". Transforming the average IT person into someone cool, creative and fashionable may be a challenge. I think some of those attributes are hereditary and can't be taught as easily as C++. But maybe you could start by dressing them all in black roll-necks like Stebe Jobs? Given that large organisations like Apple are very defensive about creative use of their name or brand people could end up in court over this one. I recall that people have already been attacked by lawyers over the use of “Google” as a verb for example. Can I suggest the use of an alternative word – fructify – to make fruitful? E.g. “I’m going to fructify my IT organisation”.

Transforming the average IT person into someone cool, creative and fashionable may be a challenge. I think some of those attributes are hereditary and can’t be taught as easily as C++. But maybe you could start by dressing them all in black roll-necks like Stebe Jobs?

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