http://blogs.gartner.com/brian_prentice/2008/11/10/steve-android-is-a-feature-not-a-product/ A member of the Gartner Blog Network Tue, 10 Nov 2009 02:31:16 -0500 http://wordpress.org/?v=2.8.4 hourly 1 http://blogs.gartner.com/brian_prentice/2008/11/10/steve-android-is-a-feature-not-a-product/comment-page-1/#comment-12 Nick Jones Mon, 10 Nov 2008 08:27:27 +0000 http://blogs.gartner.com/brian_prentice/2008/11/10/steve-android-is-a-feature-not-a-product/#comment-12 What Google understands, and Microsoft doesn't (yet) understand is that the future is as much about delivering capabilities as products. If you deliver a capability like Maps or Earth a few million other people on the internet go looking for ways to embed it in applications that can exploit it. And along the way Google makes money from advertising and access to APIs. If you deliver a product you can't leverage those millions of innovators and you have to get it right all on your own. What Google understands, and Microsoft doesn’t (yet) understand is that the future is as much about delivering capabilities as products. If you deliver a capability like Maps or Earth a few million other people on the internet go looking for ways to embed it in applications that can exploit it. And along the way Google makes money from advertising and access to APIs. If you deliver a product you can’t leverage those millions of innovators and you have to get it right all on your own.

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