Comments on: Bill Gates – Still Master of His Domain http://blogs.gartner.com/brian_prentice/2008/09/19/bill-gates-still-master-of-his-domain/ A member of the Gartner Blog Network Thu, 22 Dec 2011 15:44:09 +0000 hourly 1 http://wordpress.org/?v=3.0.4 By: Anthony Bradley http://blogs.gartner.com/brian_prentice/2008/09/19/bill-gates-still-master-of-his-domain/comment-page-1/#comment-3 Anthony Bradley Fri, 26 Sep 2008 22:22:06 +0000 http://blogs.gartner.com/brian_prentice/?p=18#comment-3 Microsoft seems to be struggling hard to respond to the very successful Apple ads (one of the few ads I'll halt my DVR fast forward for). Im the Mojave expirament ads a Microsoft tech takes people through Mojave (a new Microsoft operating system). They love it and it is revealed to actually be Vista (which somehow reminds me of the Pepsi challenge - not sure why). I immediately thought, "If they sent me a MSFT tech with my version of Vista then I might like it too." Likewise the "I'm a PC" ads also don't impress me but they do remind me of how much I like the Apple ads. And I am a PC. Microsoft seems to be struggling hard to respond to the very successful Apple ads (one of the few ads I’ll halt my DVR fast forward for). Im the Mojave expirament ads a Microsoft tech takes people through Mojave (a new Microsoft operating system). They love it and it is revealed to actually be Vista (which somehow reminds me of the Pepsi challenge – not sure why). I immediately thought, “If they sent me a MSFT tech with my version of Vista then I might like it too.”

Likewise the “I’m a PC” ads also don’t impress me but they do remind me of how much I like the Apple ads. And I am a PC.

]]> By: afrank http://blogs.gartner.com/brian_prentice/2008/09/19/bill-gates-still-master-of-his-domain/comment-page-1/#comment-2 afrank Fri, 19 Sep 2008 17:42:21 +0000 http://blogs.gartner.com/brian_prentice/?p=18#comment-2 Interesting. I didn't read this campaign as trying to make Bill look "cool" by association with Seinfeld...if Crispen Porter had that in mind, he would have either really looked cool or the ad never would have aired. CPB are not naive about "cool." I don't think we've seen enough yet to know what they're actually trying to do, but here's a different take: http://blogs.gartner.com/andrew_frank/2008/09/15/bill-and-jerry-try-to-connect-with-the-people/ Interesting.
I didn’t read this campaign as trying to make Bill look “cool” by association with Seinfeld…if Crispen Porter had that in mind, he would have either really looked cool or the ad never would have aired. CPB are not naive about “cool.”
I don’t think we’ve seen enough yet to know what they’re actually trying to do, but here’s a different take: http://blogs.gartner.com/andrew_frank/2008/09/15/bill-and-jerry-try-to-connect-with-the-people/

]]>