Gartner Blog Network

Tag: 'virtual-reality' Blog Posts

from the Gartner Blog Network

Getting Started Developing Virtual Reality Experiences

by Marty Resnick  |  August 10, 2017

Understanding the unique technology and process considerations for developing virtual reality (VR) solutions,  ranging from 360-degree videos to fully immersed 3D simulations, is a challenge for application leaders and developers....

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Virtual Reality (VR) in Higher Ed

by Marty Resnick  |  August 3, 2017

In my recently published note "Best Practice for Virtual Reality in Higher Education" , Glenda Morgan and I recommend to  CIOs of higher education institutions to gain a competitive advantage...

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Where Virtual Reality Fits In Your Marketing Funnel (If It Fits)

by Augie Ray  |  June 23, 2016

[caption id="attachment_160" align="alignright" width="600"] Lowe's Holoroom[/caption] In my recent report for Gartner's marketing clients, "Virtual Reality: What Marketers Need to Know Now," I share an organized and cautious approach to...

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First Impressions of Oculus Rift Virtual Reality (and What It Means For Marketers)

by Augie Ray  |  June 6, 2016

[caption id="attachment_135" align="alignright" width="360"] Me in my Oculus Rift: "Yes, honey, I am totally paying attention to you and not playing a game right now."[/caption] As a frequent early adopter...

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Dear Cities in 2015

by Bettina Tratz  |  October 6, 2015

Dear Cities in 2015, A city in 2050 is built on the principles of a knowledge society that drives citizen and government entrepreneurship and interactive community engagements. At the center...

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Un-Augmented Reality: Cutting through the Briefing Hype

by Angela Mcintyre  |  February 27, 2013

My colleague Tuong Nguyen and I discuss the line-up of announcements surrounding Mobile World Congress last week. Tuong was in New York City at briefings by HTC, Canon, Metaio and Sony. Angela:...

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