Gartner Blog Network

Tag: 'twitter' Blog Posts

from the Gartner Blog Network

Damn the Torpedoes! Seize Periscope Live Streaming

by Jay Wilson  |  June 19, 2015

Live video steaming in social media.  Just the thought of it will give heartburn to your public relations team.  But if you follow some guiding principles, the opportunity to create great...

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So You're a Leader in Social for CRM? Prove It.

by Jenny Sussin  |  January 23, 2015

Every year, Gartner develops a piece of research called the Top Use Cases and Benefits of Social for CRM. We look at what our clients are doing, and the innovative...

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The Spam Playground: Twitter, a Consumer's Perspective

by Jenny Sussin  |  October 27, 2014

The irony of a research analyst responsible for covering business use of popular social media to connect with their consumers, posting a jaded consumer's perspective is not lost on me....

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'Buy' Button Won't Equal Social Marketing ROI

by Jennifer Polk  |  September 26, 2014

Both Facebook and Twitter are adding ‘Buy’ buttons to their social networking sites, which could make it easier to connect social marketing to sales. But the 'Buy' button may not be the...

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Will paid and earned social media converge or collide?

by Jennifer Polk  |  September 19, 2014

Social media managers know earned engagement rates are down across major social networks. Established social media sites like Facebook and Twitter stress the importance of integrating paid and earned social...

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Is Facebook Moving to be a Social Retailer?

by Robert Hetu  |  July 18, 2014

In 2012 I predicted that “By 2015, a new social shopping retailer will emerge, accounting for 2% of U.S. Tier 1 retail sales”. Candidly I must admit that at the time I...

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Are Teen Social Media Users Becoming Anti-Social?

by Jennifer Polk  |  June 11, 2014

Social media users are a fickle bunch. Teens, in particular, are influenced by ever-changing trends. What was once new and cool can quickly become old news. Take Facebook for instance....

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Retail Social Commerce, Do You Really Like Me?

by Robert Hetu  |  March 19, 2014

Reading an article today got me thinking again about social commerce. I have touched on it a couple of times in Gartner research notes, most recently one that shows a...

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You're Not Alone: The Rule of Three Helps Build Out Your Social Network

by Jenny Sussin  |  January 28, 2014

There are so many things about social media engagement that are deemed to simple to write about anymore. Well ladies and gentlemen, let's get tacky! [caption id="" align="alignnone" width="298"] Tacky,...

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Grammy’s Give Brands A Moment to Spark Social Engagement, Part Two

by Jennifer Polk  |  January 27, 2014

Any marketer can tell you success can be attributed to a pound of careful planning and an ounce of sheer luck. It was the latter that won Arby’s Best New...

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