Gartner Blog Network

Tag: 'twitter' Blog Posts

from the Gartner Blog Network

Three Customer Experience Lessons From Social Media Performance in 2015

by Augie Ray  |  January 12, 2016

In 2011, back when social media hype was at its greatest, I wrote about the "slow-motion social media valuation bubble burst." Since then, year after year, social business and social...

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IBM Watson Helps Consumers Shop

by Robert Hetu  |  December 4, 2015

Don't miss out on those hot items for Christmas! The IBM Watson Trend App has launched for smart phones, marking a first use of smart machines to directly interact with...

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Despite Earnings Gloom, Don't Count Twitter Out

by Jay Wilson  |  October 28, 2015

Despite Wall Street's pessimism following Twitter's 3Q earnings call yesterday, I heard several reasons to be optimistic about the social network from a marketing perspective. Twitter has struggled to gain traction...

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3 Questions to Ask Before Connecting Audiences Across Social Networks

by Jennifer Polk  |  October 6, 2015

Before you invite customers, fans or followers to connect with you across social networks, read this post to avoid alienating your audience. You've launched a Facebook page and a Twitter...

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The Voices of Things to Come

by Jay Wilson  |  July 29, 2015

I was riding the London Underground on Sunday night during a brief vacation.  The train's automated female voice announcements weren't much different from those one might hear in any subway in...

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Damn the Torpedoes! Seize Periscope Live Streaming

by Jay Wilson  |  June 19, 2015

Live video steaming in social media.  Just the thought of it will give heartburn to your public relations team.  But if you follow some guiding principles, the opportunity to create great...

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So You're a Leader in Social for CRM? Prove It.

by Jenny Sussin  |  January 23, 2015

Every year, Gartner develops a piece of research called the Top Use Cases and Benefits of Social for CRM. We look at what our clients are doing, and the innovative...

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The Spam Playground: Twitter, a Consumer's Perspective

by Jenny Sussin  |  October 27, 2014

The irony of a research analyst responsible for covering business use of popular social media to connect with their consumers, posting a jaded consumer's perspective is not lost on me....

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'Buy' Button Won't Equal Social Marketing ROI

by Jennifer Polk  |  September 26, 2014

Both Facebook and Twitter are adding ‘Buy’ buttons to their social networking sites, which could make it easier to connect social marketing to sales. But the 'Buy' button may not be the...

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Will paid and earned social media converge or collide?

by Jennifer Polk  |  September 19, 2014

Social media managers know earned engagement rates are down across major social networks. Established social media sites like Facebook and Twitter stress the importance of integrating paid and earned social...

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