Gartner Blog Network

Tag: 'super-bowl' Blog Posts

from the Gartner Blog Network

Super Bowl or Super Bad? What Happened to Big Ad Moments During the Big Game?

by Jennifer Polk  |  February 9, 2016

Last night millions of viewers sat captivated, less by the disappointing rivalry between the Broncos and the Panthers, and more by the Super Bowl ads that ranged from bold to...

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Super Bowl 50 Will Stream To Many Connected Devices—Should Marketers Care?

by Charles Golvin  |  February 4, 2016

"Super Bowl is here by golly, disapproval would be folly…" (with apologies to Tom Lehrer) In 2012 NBC provided access to Super Bowl XLVI to customers via digital streams from...

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3 Things Digital Marketers Can Learn From Football

by Jennifer Polk  |  March 11, 2015

I'm at the Adobe Summit among thousands of digital marketers and something I love about the event are the keynote speakers. Adobe does a great job of drawing speakers from all...

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Social Marketing at Super Bowl XLVIII: The Good, The Bad and The Ugly

by Jennifer Polk  |  February 3, 2014

Hopefully you’ve recovered from your post-Super Bowl hangover and are coherent enough to give some serious thought to what we did last night. Was it worth it? Or will we...

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Can cloud customers learn from the Super Bowl power outage?

by Kyle Hilgendorf  |  February 4, 2013

Last night, 108M+ people tuned in for Super Bowl XLVII.  It looked to be a blowout of a game, yet ended in exciting fashion, perhaps to one factor not related...

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Big League Business Influence: The Super Bowl versus the Super PAC

by Doug Laney  |  February 6, 2012

Yesterday during the on-air buildup to the Super Bowl a reporter mentioned that over one billion people were expected to watch this year’s big game. It occurred to me how...

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Hulu: Evil Plot or Misguided Marketing?

by Allen Weiner  |  February 2, 2009

I have watched Hulu’s coming- out party ad (see here) several times, both live during the heartbreaking SB 43 (yes, I live in Arizona) and then online where it will...

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Super Bowl Advertisers Fumble Their Keywords

by Andrew Frank  |  February 2, 2009

What do “Shankapotamus”, “PepSuber”, “drinkability”, and “LMAO” have in common? Two things, actually. First, they’re all words that advertisers spent $100,000 per second to build buzz around during the Super...

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