Gartner Blog Network

Tag: 'super-bowl' Blog Posts

from the Gartner Blog Network

3 Things Digital Marketers Can Learn From Football

by Jennifer Polk  |  March 11, 2015

I'm at the Adobe Summit among thousands of digital marketers and something I love about the event are the keynote speakers. Adobe does a great job of drawing speakers from all...

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Social Marketing at Super Bowl XLVIII: The Good, The Bad and The Ugly

by Jennifer Polk  |  February 3, 2014

Hopefully you’ve recovered from your post-Super Bowl hangover and are coherent enough to give some serious thought to what we did last night. Was it worth it? Or will we...

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Can cloud customers learn from the Super Bowl power outage?

by Kyle Hilgendorf  |  February 4, 2013

Last night, 108M+ people tuned in for Super Bowl XLVII.  It looked to be a blowout of a game, yet ended in exciting fashion, perhaps to one factor not related...

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Big League Business Influence: The Super Bowl versus the Super PAC

by Doug Laney  |  February 6, 2012

Yesterday during the on-air buildup to the Super Bowl a reporter mentioned that over one billion people were expected to watch this year’s big game. It occurred to me how...

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Hulu: Evil Plot or Misguided Marketing?

by Allen Weiner  |  February 2, 2009

I have watched Hulu’s coming- out party ad (see here) several times, both live during the heartbreaking SB 43 (yes, I live in Arizona) and then online where it will...

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Super Bowl Advertisers Fumble Their Keywords

by Andrew Frank  |  February 2, 2009

What do “Shankapotamus”, “PepSuber”, “drinkability”, and “LMAO” have in common? Two things, actually. First, they’re all words that advertisers spent $100,000 per second to build buzz around during the Super...

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